This week we saw a lot more volatility from the Google Product reviews update, one last weekend and the other around March 1st. I also posted the big Google webmaster report for March 2023. Bing AI chat now lets you set the tone of the responses. Bing Chat also launched version 96, which improves hallucinations and responses. Bing is testing summarized from the web and sources. Google said it has its own way of sending traffic to publishers. Google’s John Mueller spoke more about rewriting your content using ChatGPT. Gary Illyes from Google spoke about authorship, links, and disavows. Google also spoke about the lastmod date in XML sitemaps. Google's Gary Illyes dropped some information on recovering from the helpful content update. Google said you don’t hoard anything by nofollowing links. Google gave some tips on how to move a site, then move it back, all within a few months. Google is testing blocking news for Canadian searchers. Bing has “content medically reviewed” by doctors. Google Ads is testing a new design to improve advertiser workflow. Google Ads updates its policies for malicious software, compromised sites and unwanted software. Google Ads also added many new features and lost more targeting settings. And if you want to help sponsor those vlogs, go to patreon.com/barryschwartz. That was the search news this week at the Search Engine Roundtable.
Sponsored by BruceClay, who has been doing search marketing optimization since 1996 and also has an amazing SEO training platform.
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Search Topics of Discussion:
- Google Product Reviews Update: Wild & Wide Volatility & Swings
- Google Search Ranking Volatility On March 1st, Is It The Product Reviews Update?
- March 2023 Google Webmaster Report
- Bing AI Chat Now Tests Response Tones: Precise, Balanced & Creative
- Bing Chat AI v96 Live: Less Hallucinations & More Responses
- Bing Webmaster Tools Adding Bing Chat & Index Coverage Reporting
- Bing Summarized From Sources & The Web Answer Box
- Google Has Its Own Way To Send Traffic To Publishers Through Bard/Chat
- Google's John Mueller On Rewriting Your Content With ChatGPT
- Google's Gary Illyes: Authorship, Links & Disavows Less Important Than SEOs Think
- Google On lastmod Tag In XML Sitemap: Update The Date If Your Providing Something New
- Google's Gary Illyes On Recovering From The Helpful Content Update
- Google: You Don't Hoard Anything By Nofollowing Links (It's An SEO Myth)
- Google On Moving Domain To Temporary Domain & Then Back To Original Domain
- Google Tests Blocking News Content For Canadian Users
- Bing "Content Medically Reviewed By" Doctor For Health Queries
- Google Ads Testing New Design To Improve Advertiser Workflow
- Google Ads Policy Changes For Malicious Software, Compromised Sites & Unwanted Software
- Google Ads Adds Automatically Created Assets & Loses Some Location Targeting Settings
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