Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google updated its event and recipe structured data. Google AI Mode added charting and data visualizations. Google AI Overviews and Bing Copilot Answers can now show Shorts. Google is testing a new sponsored label in the search results. Google Local Service Ads is testing replacing "Google Screened" with "Google Verified." Plus I posted my weekly SEO video recap.
Search Engine Roundtable Stories:
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Google Tests New Learn More About Sponsored Results Label
Google is testing a new label on its search ads within the Google Search results that says "Learn more about Sponsored results." This label is on the bottom right of the ad and neatly tucked under the listing in the gray background style. -
Google AI Mode Adds Charting & Data Visualizations (Plus PR Stuff)
When Google announced at Google I/O the launch of AI Mode, Google also announced a number of new features including the ability for Google to take your query and analyze complex datasets and create graphics based on that. Well, Google announced data visualizations and graphs for finance queries are now in AI Mode. -
Google AI Overviews & Bing Copilot Answers With Shorts
Google and Microsoft Bing has added short videos, also referred to as "Shorts" to their AI answers in search, AI Overviews and Copilot Answers. They display short videos in the answers that you can click on to view. -
Google Updates Event & Recipe Structured Data; Drops Online Events & More
Google has updated the event structured data and recipe structured data help documentation. The changes include removing the online event properties, adding more examples and also saying that recipe markup has no impact on the image chosen for a text result image. -
Google LSAs Tests Replacing Google Screened With Google Verified
Google is testing replacing the "Google Screened" label with a "Google Verified" label for the Local Service Ads. I am also seeing these results come up with no labels at all, outside of the normal "Sponsored" label. -
Search News Buzz Video Recap: Google Ranking Movement, The Great Decoupling, Explicit Ranking Algorithm, Indexing Drop & AI, Lens, Ads & More
This week we covered the ongoing Google search ranking volatility that spiked on June 4th. Have you heard of the Great Decoupling? Did Google start indexing less in late May? Google updated its ranking algorithm... -
YouTube Shopping Vanity Mirror Prop
Google held this YouTube Shopping event at the Google India office and they had a bunch of cool stuff set up there including this YouTube Shopping vanity mirror in YouTube red.
Other Great Search Threads:
- #ppcchat gratitude post! I've been a member of #ppcchat since the beginning and I can honestly say it's helped me get to where I am today. I've gotten jobs through people I met here. I've been able to get questions answered and ans, Melissa L Mackey on X
- AdSense Earnings and Observations - June 2025, WebmasterWorld
- New feature rolling out for AI Mode in Search. Interactive graphs starting with finance questions about stocks & mutual funds Let us know what you think!, Rajan Patel on X
- OpenAI has been flighting O3 Pro for a while. Clearly the best at math (haven’t tried DeepThink), ability to use tools and Web is really nice, longer context window helps a ton. But the desire to put everything into a table (, Mikhail Parakhin on X
- Positive LSA Post! It Does Seem That Recently Google Has Been Working On making Sure That Advertisers Are Not Showing Up In The Sub Categories That They Intentionally Turn Off. This Is A New And Welcome Change And I Think It Mak, Anthony Higman on X
- Here's my conversation with @sundarpichai, CEO of Google and Alphabet. I've gotten to know Sundar over the past 2 years. His life story and approach to leadership are truly inspiring. So this conversation was a pleasure and honor f, Lex Fridman on X
Search Engine Land Stories:
- A/B test your way to search marketing success
- Google updates event and recipe structured data
- Dawn Anderson on the SEO AI storm, user journeys, and why search is exciting again
- Google Ads API v20 adds more negative keywords, DemandGen upgrades and more
- Zero-click searches rise, organic clicks dip: Report
- Will Scott on AI content reuse, schema and semantics, and generative engine optimization
- Do you have what it takes to bring home the highest honor in search?
- LLMS.txt isn’t robots.txt: It’s a treasure map for AI
- Lead gen PPC: How to optimize for conversions and drive results
- The complete guide to optimizing content for SEO (with checklist)
Other Great Search Stories:
Analytics
- Enhanced Conversions Consent Mode: How It Works, Measure Minds Group
- How To Track Google AI Mode & AI Search Engines on Search Console? There Might Be A Workaround, Metehan
- Key Events, KRM Digital Marketing
- What is Unassigned in GA4, KRM Digital Marketing
Industry & Business
- Google hit with US lawsuit by Korean publishers, app developer, Reuters
- Google Dodges Some Claims In Book Publishers' Piracy Suit, Law360
- Google looks to sell Middlefield Park property in Mountain View, San José Spotlight
- Google's enduring commitment to Europe, Google Blog
Links & Content Marketing
- ABX: Take Account-Based Marketing Back to a Better Future, Content Marketing Institute
- 5 Pieces Of Content Marketing Every Agent Can DIY Today, Inman
Local & Maps
- Google Joins Forces with Amadeus, Expedia, Booking.com and More to Revolutionize Travel Search, Booking and AI Integration: What New Updates You need To Know?, Travel And Tour World
- 10 Google Business Profile Features to Help Your Listing Stand Out, WordStream
- How much it costs to boost your local SEO, Semrush
- How To Get Your Link to Google Reviews, Semrush
- How to See Your Google Reviews (And Manage Them Properly), Semrush
Mobile & Voice
SEO
- 18 Real-Life Analogies to Explain SEO to Anyone, Moz
- A Complete Breakdown of SEO Costs in 2025, Codefixer
- An interesting look at which pages Google started deindexing in late May, 2025, Marie Haynes
- Getting Things Done: How In-House SEOs Navigate Internal Bottlenecks, Digitaloft
- Google Tightens the Screws on Porn Content – Conveniently Forgets it is full of Porn, Search Engine World
- Investment in SEO pays off as Capital Business Media doubles revenue, Press Gazette
- Why Search Has Always Been a Brand Channel, iPullRank
- How to Communicate Site Migration to Clients, Moz
- Top-of-Funnel SEO Is Dead - Stop Wasting Money On It, Nikki Pilkington
PPC
Search Features
- Google AI announcements from May, Google Blog
- Google Search shares top Search trends for basketball finals, Google Blog
- Google starts testing ‘Search Live’ in AI Mode , 9to5Google
- What Is AI Mode in Google Search? A Simple Guide for Marketers and Creators, WordLift Blog
Other Search
- Google rolling out upgraded Gemini 2.5 Pro preview , 9to5Google
- Perplexity AI CEO Pans Google’s AI Rollout and Assistant Product, Bloomberg
- Perplexity received 780 million queries last month, CEO says, TechCrunch
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