Microsoft Advertising reportedly made two updates to its ad platform recently. One on how ad disapprovals work and the other on the time it takes to see a conversion be recorded in the ad reporting interfaces.
John Sargent posted about this on LinkedIn, and Microsoft Ads Liaison, Navah Hopkins, reposted it - so it must be true, right?
John explained these two changes:
(1) Ad Disapprovals: Ads will now be disapproved at the asset level, not the whole ad. So if one line or image is the problem, the rest keeps running.
(2) Conversion Reporting: You can now report the average time it takes for 90% of your conversions to be recorded after a click. Online or offline.
John wrote, "Neither are massively headline-grabbing, but both remove friction and bring clarity - especially when you're managing spend across platforms that don’t always explain themselves."
Forum discussion at LinkedIn.
