Google September 2026 Spam Update Has Been Unleashed

Google has just announced the release of the September 2026 spam update and said it should take a couple of weeks to roll out. This is a global update and is expected to impact all languages. This only impacts sites that spam, but with any update, there may be collateral damage.

Google wrote:

Released the September 2026 spam update, which applies globally and to all languages. The rollout may take up to two weeks to complete.

The August 2026 spam update took only two days to roll out, while this one should take two weeks. This is the fourth spam update of the 2026 year and the previous three updates only took a couple of days to roll out.

We also had two core updates this year, but we are all expecting a new core update soon.

We saw a lot of volatility this morning, as we reported, so maybe that volatility is related.

Google posted on LinkedIn and wrote:

Today we released the September 2026 spam update to Google Search.

This is a normal spam update, and it will roll out for all languages and locations. The rollout may take up to two weeks to complete. More information about spam updates can be found here.

We'll update our ranking release history page when the rollout is complete

And on X (after the typo):

Today we released the September 2026 spam update. We'll update our ranking release history page when the rollout is complete: https://t.co/gaZTPxc9tA

— Google Search Central (@googlesearchc) September 24, 2026

September 2026 Google Spam Update Quick Facts

Here are the most important things that we know right now in short form:

• Name: Google September 2026 Spam Update
• Launched: September 24, 2026 at about 12:00 pm ET
• Rollout: Will take about a couple of weeks to fully roll out but the volatility you saw prior to the announcement was not it.
• Targets: Sites violating some of the Google search spam policies.
• Does Not Target: This update does not target link spam, it does not target every single spam policy but Google did not mention any changes with this update.
• Penalty: It penalizes some of spam techniques that are against Google's spam policies.
• Global: This is a global update impacting all regions and languages.
• Impact: Google would not tell me what percentage of queries or searches were impacted by this update.
• Recover: If you were hit by this, Google said you should review its spam policies to ensure they are complying with those.
• Refreshes: Google will do periodic refreshes to the spam update. It can take many months to recover, Google said.

Google's spam update documentation says:

While Google's automated systems to detect search spam are constantly operating, we occasionally make notable improvements to how they work. When we do, we refer to this as a spam update and share when they happen on our list of Google Search ranking updates.

For example, SpamBrain is our AI-based spam-prevention system. From time-to-time, we improve that system to make it better at spotting spam and to help ensure it catches new types of spam.

Sites that see a change after a spam update should review our spam policies to ensure they are complying with those. Sites that violate our policies may rank lower in results or not appear in results at all. Making changes may help a site improve if our automated systems learn over a period of months that the site complies with our spam policies.

In the case of a link spam update (an update that specifically deals with link spam), making changes might not generate an improvement. This is because when our systems remove the effects spammy links may have, any ranking benefit the links may have previously generated for your site is lost. Any potential ranking benefits generated by those links cannot be regained.

Google Tracking Tools On Google August 2026 Spam Update

Here is what the tools are showing today, the day the Google August 2026 Spam Update was announced:

AccuRanker Grump:

CognitiveSEO:

DataForSEO SERP Volatility:

Zutrix Tension:

Wincher:

Wireboard - this report shows the aggregate of the tools above and plots them on one chart:

AWR:

Serpstat:

Mozcast:

SEMRush:

SimilarWeb:

Mangools SERPWatcher:

Algoroo:

Sistrix:

Previous Google Spam Updates

Here are the documented previous spam updates:

• June 2021 spam update on June 23, 2021 - one day rollout
• June 2021 spam update on June 28, 2021 - one day rollout
• July 2021 link spam update started on July 26, 2021 and completed 29 days later on August 24, 2021
• November 2021 spam update started on November 3, 2021 and completed 8 days later on November 11, 2021
• October 2022 spam update started on October 19, 2022 and completed 48 hours later on October 21, 2022
• December 2022 link spam update started on December 14, 2022 and completed 19 days later on January 12, 2023
• October 2023 spam update started on October 4, 2023 and completed 15 days later on October 20, 2023
• March 2024 spam update started on March 5, 2024 and completed 15 days later on March 20, 2024
• June 2024 spam update started on June 20, 2024 and completed 7 days later on June 27, 2024
• December 2024 spam update started on December 19, 2024 and completed 7 days later on December 26, 2024.
• August 2025 spam update started on August 26, 2025 and completed 27 days later on September 22, 2025
• March 2026 spam update started on March 24, 2026 and completed a day later on March 25, 2026.
• June 2026 spam update started on June 24, 2026 and completed on June 26, 2026
• August 2026 spam update started on August 18, 2026 and completed on August 21, 2026

What are you all seeing with this latest Google spam update?

Forum discussion at LinkedIn and X