Google November Spam Update Rollout Completed After 8 Days

Nov 12, 2021 - 7:51 am 24 by
Filed Under Google Updates

Google November 2021 Spam Update

It took about eight days for Google to rollout the November spam update, it started to roll out on November 3rd. This update targeted content spam efforts that went against Google's webmaster guidelines. It seemed to have a more significant update than the previous spam updates.

Here is the Google announcement about the rollout and when it completed:

Google's Danny Sullivan said on Twitter that this spam update specifically targeted "content" that goes against the Google webmaster guidelines.

It seemed like this update had some legs in terms of it was felt more than recent previous spam updates. Some suggested that it tackled cloaked content spam of some forms but it was probably wider than that.

Here is what the tracking tools showed over the past week or so:

Mozcast showed high fluctuations here and there, espesially on the 3rd:

click for full size

Semrush had spikes throughout:

click for full size

SERPmetrics didn't show much in this date range:

click for full size

Accuranker showed numerous spikes throughout this time frame:

click for full size

RankRanger was relatively calm:

click for full size

Cognitive SEO showed a spike on the 3rd:

click for full size

Algoroo showed a blip on the 3rd and 11th:

click for full size

Advanced Web Rankings showed a big change on the 3rd:

click for full size

We've reported on many many unconfirmed updates since this confirmed update, but the last confirmed update was the link spam update that rolled out between July 26, 2021 and August 24th - which was four weeks long, when Google said it would take two weeks to roll out. Before that was the July 2021 core update, Spam part two update, Spam part one update, Page experience update, Predator update, June 2021 core update and products review update.

I did ask Danny yesterday morning if it was done, so he did reply:

I hope none of you saw huge declines with this update.

Forum discussion at Twitter.


Popular Categories

The Pulse of the search community


Search Video Recaps

Google Weekend Volatility, Google On Search Leak, Elizabeth Tucker Interview & Apple Intelligence - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Updates

Google Father's Day Weekend Search Ranking Volatility

Jun 16, 2024 - 8:32 am
Search Forum Recap

Daily Search Forum Recap: June 14, 2024

Jun 14, 2024 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Weekend Volatility, Google On Search Leak, Elizabeth Tucker Interview, Apple Intelligence & More

Jun 14, 2024 - 8:01 am

Google Tests Multiple Featured Snippets Under From Sources Across The Web

Jun 14, 2024 - 7:51 am
Google Search Engine Optimization

Google: Sometimes Search Experiments Conflict Causing Issues

Jun 14, 2024 - 7:41 am
Google Maps

Google Business Profiles Websites No Longer Load - 404

Jun 14, 2024 - 7:31 am
Previous Story: Google Search No Results Found Fishing Game