Daily Search Forum Recap: November 10, 2021

Nov 10, 2021 - 4:00 pm 2 by

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

The Google November spam update seems to be significant and making an impact, which I find unusual of a spam update - but hey. Google said it will test out the new IndexNow protocol for instant indexing that Microsoft Bing introduced - I do hope they officially support it. Google released Ads Editor version 1.8. Google said you should not create links to your site, really, Google said that. Google said there is no need for legal interstitials or banner requirements or guidelines from Google Search. Google posted an outstanding video on how to create key moments for your videos. And Google lost a big antitrust case in the EU over shopping search but won a even bigger case in the UK around iOS tracking. It was a busy day...

Search Engine Roundtable Stories:

  • The Google November Spam Update May Have Legs
    I am honestly surprised to report that I am seeing the chatter build up around ranking drops since the rollout of the Google November spam update. I am seeing numerous posts from people in the forums and on social that they got hit by this update - some claiming to be 100% white hat and not spammy.
  • Google May Use IndexNow Protocol For Instant Indexing
    Surprise, surprise, Google has confirmed it is testing the new IndexNow protocol that was headed by Microsoft Bing and launched a few weeks ago. I am honestly shocked and I didn't expect Google to participate since the search company has been shy when it comes to pushing content to its index over the years.
  • Google Ads Editor 1.8 Is Now Available
    Google has released version 1.8 of Google Ads Editor. This version has a new overview page, support for additional ad extensions, recommendations for display modes, upgraded match type support, a new sign in process and so much more.
  • Google: No Need For Legal Interstitials / Banners Requirements Guidelines
    Google has said before that legal interstitials are fine and you don't really have to worry about any penalty or ding for those types of legal banners. But John Mueller of Google said the other day that the search company actually thought of coming up with "proposal for implementing legal interstitials / banners" but decided it was not currently needed.
  • Google: You Shouldn't Be Creating Links To Your Site
    Google's John Mueller said on Twitter this morning "you shouldn't be creating links to your site in general." So there you have it - do not create links to your site, he added that he recommends you check out the webmaster guidelines.
  • Google Video: How Key Moments Work In Videos In Search
    Danielle Marshak, Product Manager at Google, posted an absolutely outstanding video on how video key moments work in Google Search and how to get them working for your videos. While the details on the implementation are not new, they have been in the help documents for months, the video walkthrough is new and it is done super well.
  • Google Loses Antitrust Shopping Search $2.8B Fine But Wins iOS Tracking UK Case $4B Fine
    It was a busy morning for Google in the European region; first losing its EU antitrust case for $2.8 billion for abusing search engine dominance by promoting its own shopping service. Then the UK Supreme Court dismissing the case against Google for allegedly tracking iOS Safari users without their consent for $4 billion.
  • Googleween Is Back: Googlers In-Person, Dressed Up For Halloween
    Last year, we did not see any Googlers in Google offices dressed up for Halloween, of course we didn't see anyone together dressed up in Google offices. But this year, we've seen that change and share

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:


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