Google's John Mueller said on Twitter this morning "you shouldn't be creating links to your site in general." So there you have it - do not create links to your site, he added that he recommends you check out the webmaster guidelines.
Here is the tweet:
You shouldn't be creating links to your site in general. I'd recommend checking out our webmaster guidelines for more.
— 🧀 John 🧀 (@JohnMu) November 10, 2021
This was all started from a question about "taking backlinks."
What do you mean with "take backlinks"?
— 🧀 John 🧀 (@JohnMu) November 10, 2021
You shouldn't be creating links to your site in general. I'd recommend checking out our webmaster guidelines for more.
— 🧀 John 🧀 (@JohnMu) November 10, 2021
John Mueller of Google said this before, saying making quality links is against the guidelines and that you should avoid link building but he did say before that not all link building is bad.
So are you going to stop creating links? :)
Forum discussion at Twitter.
Update: John said his advice was for a specific site:
Well, it was for a poker site placing links on a casino site, I suspect that's not descriptive of most of the web :). That said, I definitely tweeted a bit too fast & loose there, it's easy to take it out of context, and assume it applies to all links on the web, sorry.
— 🧀 John 🧀 (@JohnMu) November 11, 2021
