Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google announced the desktop version of the page experience update will be going live starting in February 2022. Google My Business has been renamed to Google Business Profile and with that, changes are happening. Google said CTR isn't a ranking factor because then all the Google results would be clickbait. John Mueller had a funny reaction to people using the significantLink schema. Google is hiring a spam fighter, you can apply. And I posted the weekly video, this one has a fun contest you can win swag at.
Search Engine Roundtable Stories:
- Search News Buzz Video Recap: Google November Spam Update, Desktop Page Experience, Penguin Algorithm, Google Business Profiles, Google Ads & More
It turned out to be a busy week because we have a confirmed Google search algorithm update - the November spam update that is rolling out. I posted my monthly Google webmaster report as well... - Official: Google Desktop Page Experience Update Coming In February 2022
We now have an official date for when Google will be bringing the page experience update factors/signals to desktop. Google said it will start the rollout in February 2022 and complete that rollout by the end of March 2022. The same factors, outside of mobile friendliness, will be used for the desktop version. - Goodbye Google My Business & Hello Google Business Profile
Google has changed the name of its local business management product once again. I think that might be sixth time, or maybe more, Google has changed the name of this product. It is now known as Google Business Profile, no longer will it be called Google My Business. - Google's Reaction To Using significantLink Schema
There is a schema property named significantLink which is a way to communicate in your markup "one of the more significant URLs on the page." Ryan Jones asked John Mueller of Google how Google may take any hints from that schema property. Here is how John reacted to that. - Google: If CTR Drove Search Rankings, The Results Would All Be Clickbait
Google is constantly, for years and years, saying it does not use click through rate (CTR) for search ranking purposes. John Mueller of Google was asked this again and he said "if CTR were what drove search rankings, the results would be all click-bait. I don't see that happening." - Google Hiring A Spam Fighter For Search
Google posted a new job opening to become a spam fighter at the company. The job title is a Search Quality Analyst and it seems to be an in-person job at the GooglePlex in Mountain View, California. - Google Zurich Welcome Back Sign via Martin Splitt
It looks like Martin Splitt, a Google Search Advocate we all love, went back to his office, the Google office in Zurich, and snapped a photo of one of the doors where it has a sign that says welcome b
Other Great Search Threads:
- "Unnatural attention to ads", WebmasterWorld
- Happy Diwali to everyone celebrating the festival of lights! (Look for the 🪔 when you search for "Diwali" on Google:) https://t.co/7Lzc3FvDNl, Sundar Pichai on Twitter
- If you did they migration correctly, with all the redirects and such, I wouldn't worry about those. There are always some URLs left over which take forever to be reprocessed, they're not the important ones for, John Mueller on Twitter
- If you write content, it's good to make sure it's respectful & inclusive. Our word-list in the developer documentation style guide might be a good starting point for a guide of your own. (And feel free to submit feedback w, John Mueller on Twitter
- Performance Planner is now available for Local campaigns. As you prepare for the holiday rush, this tool can help you create a plan for maximizing in-store value this season. And it takes holiday traffic changes into account w, AdsLiaison on Twitter
Search Engine Land Stories:
- Free event: Create a winning cross-channel video strategy in 2022
- Google adds Smart Bidding for store sales to optimize bids for offline transactions
- Google to add page experience ranking signals to desktop search in February 2022
- Phishing scams in Google Ads led searchers to fake crypto wallets
- Destination mismatch: Advertisers are reporting another potential Google Ads glitch
- Expanded text ads are disappearing: Don’t disappear with them
- Google My Business now known as Google Business Profile as Google migrates features to Maps and Search
Other Great Search Stories:
Analytics
- How to Send Data to Google Analytics from Multiple Platforms: Get the Technical Details, InfoTrust
- Using the Google Analytics API with R - (googleAnalyticsR), Semetrical
Industry & Business
- Google Invests $1 Billion in Exchange Giant CME, Strikes Cloud Deal, Wall Street Journal
- Google Launches Company Dedicated to Drug Discovery, New York Times
Links & Content Marketing
- 13 Trending Types of Content Marketing You Need to Use Now, Terakeet
- What Are Internal Links and Why Are They Important to SEO?, BruceClay
- 3 Cool Content Campaigns That Tackle Hot (and Warm) Topics, Content Marketing Institute
Local & Maps
- Google Maps reaches 10 billion Play Store downloads, 9to5Google
- Same Product, New Name: A History of Google Local Profile Name Changes, Near Media
Mobile & Voice
SEO
- 4 accessibility checks you can do with Yoast SEO & the block editor, Yoast
- How to Choose the Right Keywords for SEO, Ahrefs
- SEO wins to implement during a code freeze, Builtvisible
- What is SERP Analysis & How it Improves Your Content Strategy, Advanced Web Rankings
- How Technical Debt Affects Technical SEO, Onely Blog
- JavaScript SEO Best Practices and Debugging Tools, MarketingSyrup
PPC
- Google Ads (AdWords) API Annual Developer Survey 2021, Google Ads Developer Blog
- Reducing RMF to help migration to the Google Ads API, Google Ads Developer Blog
- Scammers use Google Ads to siphon off hundreds of thousands of dollars from fake crypto wallets, The Verge
Search Features
Other Search
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