Google: If CTR Drove Search Rankings, The Results Would All Be Clickbait

Nov 5, 2021 - 7:41 am 8 by

Google Ctr Rankings

Google is constantly, for years and years, saying it does not use click through rate (CTR) for search ranking purposes. John Mueller of Google was asked this again and he said "if CTR were what drove search rankings, the results would be all click-bait." He said he does not see Google using CTR as a ranking signal, he said "I don't see that happening."

John said on Twitter the other day "If CTR were what drove search rankings, the results would be all click-bait. I don't see that happening."

Here are those tweets:

Yes, Google wants the title links in the search results to be representative of what the content is about but it does not want the titles to be used in a way where people would drive clicks above and beyond so that it influences rankings.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: September 2, 2025

Sep 2, 2025 - 10:00 am
Google Search Engine Optimization

September 2025 Google Webmaster Report

Sep 2, 2025 - 7:51 am
Google Ads

New Google Ads Checkboxes To Filter Campaigns

Sep 2, 2025 - 7:41 am
Google Ads

Google Ads AI Max Not Designed To Go More Aggressively After SPN Inventory

Sep 2, 2025 - 7:31 am
Google Ads

Google Ads Search Google Maps For Location Assets

Sep 2, 2025 - 7:21 am
Google

Google Search Mini Game Encourages Searchers To Search More

Sep 2, 2025 - 7:11 am
 
Previous Story: Google Hiring A Spam Fighter For Search