Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google Ads has a serving and spending bug impacting many advertisers; the issue started earlier this morning and continued by the time this newsletter was published. Google Ads is testing local ads with expanding image carousels. Google Discover has "get the latest" on with an author name. Google Business Profile attributes are being automatically edited by Google. Google Ads updated its rewards policy to allow indirect and non-monetary offers.
Search Engine Roundtable Stories:
- Google Ads Serving & Spending Bugs Impacting Many Advertisers
Google has confirmed an issue with Google Ads this morning "affecting a significant subset of users." The issue is specific with serving Google Ads and the spending controls for campaigns running in Google Ads. Google is investigating the issue. - Google Discover "Get The Latest On" Feature
Google Discover now shows a new section named "Get the latest on" and shows an author/journalist that you can click on and see their knowledge panel with their recent articles. - Google Local Ads With Expanding Images In Carousel
Google is testing a new ad format, at least I think it is newish, where it shows local ad that has images that expand when you swipe over them to move them in a carousel motion. - Google Business Profiles Auto Edits Business Attributes
There are reports that Google is automatically editing the attributes of businesses within Google Business Profiles. I am told these edits are helpful and logical, since Google is using okay logic to make the necessary changes to attributes when business owners are not. - Google Ads Policy For Ads That Offer Rewards To Allow Indirect or Non-Monetary Items
Google Ads later this month will update its policies for ads that offer rewards to allow indirect or non-monetary items to be offered as rewards. This policy change will happen on October 31, 2023. - Mark Zuckerberg With Bing Team Over A Decade Ago
Michael Schechter from Microsoft shared some old photos from 2011 of when Mark Zuckerberg, Brett Taylor, Bubba Murarka and the Bing team were working on adding social to Bing Search.
Other Great Search Threads:
- Not sure if I’ve seen SGE actually name the source in the answer like this before…, Lily Ray on X
- New alert in our account. Not sure what the difference between this vs a regular notification are but I like this kind (takes up space on the page) significantly less, Greg on X
- "Demand more from social with AI-powered ads" https://blog.google/products/ads-commerce/demand-more-from-social-with-ai-powered-ads/ Pretty cool to see @beyondthepaid , @MenachemAni , @DigitalSamIAm , @SchmelebeckPPC , @gilgildner featured. #PPCC, Greg on X
- Deeply saddened by the terrorist attacks in Israel this weekend and the escalating conflict underway. Google has 2 offices and over 2,000 employees in Israel. It’s unimaginable what they’re experiencing. Our immediate focus since, Sundar Pichai on X
- Demand Gen campaigns are out of beta & will begin rolling out to all advertisers today. Starting this week through early 2024, existing Discovery campaigns will be migrated to Demand Gen campaigns, Ginny Marvin on X
- Google business profile widely with expandable mode for all the section. Menus, reviews, about, contact info etc and many more in expandable mode., Khushal Bherwani on X
- Google's AI Web Publisher Controls Technical Kickoff livestream coming up, Barry Schwartz on X
- This design for the hotel local pack is also new (not for other industries). When you click on the listing, the side panel opens - It doesn’t take you to Google Hotels, like at the moment., Lluc B. Penycate on X
Search Engine Land Stories:
- Google Ads rolls out Demand Gen to all customers globally
- Generative AI, GA4, and more 2024 trends to watch… see the SMX agenda!
- Google Demand Gen campaigns: Migration and best practices
- The enterprise guide to elevating findability and ROI
- 5 behavioral strategies to make your content more engaging
Other Great Search Stories:
Analytics
- How TNS Migrated to Google Analytics 4, The New Stack
- Why the Least Measurable Marketing Channels Tend to Perform Best: 5-Minute Whiteboard, SparkToro
Industry & Business
- Could Apple be a casualty of the DOJ suit targeting Google?, CNBC
- Google Antitrust Lawsuit: Sundar Pichai Was Against Apple Safari Deal, Bloomberg
- Google Office Complex, Land Bridge at Houston Urban Park Among Architecture Award Finalists, Costar
- New technique leads to largest DDoS attacks ever, Google and Amazon say, The Record
- Update on Sonos’ misleading patent campaign, Google Blog
Links & Content Marketing
- What Is Link Bait? 6 Real-World Examples + Link Bait Ideas, Semrush
- The Best Proofreading and Editing Tips (Spoiler: Don’t Do Them at the Same Time), con
Local & Maps
- Celebrating Canada’s Small Business Month With Sustainable Local Biz Tips, Moz
- How to Close or Remove a Google Business Profile, Sterling Sky Inc
- Local Business Discovery & Trust Report 2023, BrightLocal
Mobile & Voice
- Apple Watch may see a 15% year over year sales decline, AppleInsider
- Assistant with Bard may be limited to Pixel, Galaxy S24 at first, 9to5Google
- Google brings back multiple Speaker Groups, Sonos patent invalidated, 9to5Google
- Google is already bringing back the software features it removed because of Sonos’ lawsuit, The Verge
- Kuo: 2024 Apple Watch will not have MicroLED, AppleInsider
SEO
- Ecommerce SEO Checklist: Best Practices For 2023, Go Fish Digital
- Site audit guide: What you shouldn't miss, Oncrawl
- Zero-click features are good for SEO, STAT Search Analytics
- How to Rank on Google: A 7-Step Guide, Semrush
- I Subscribed to 71 SEO Newsletters. Here Are My 10 Favorites, ahre
PPC
- 4 Ways to Drive Leads from Your Holiday PPC Ads, WordStream
- Demand more from social with AI-powered ads, Google Blog
- How to Find Keywords for a Website Using Keyword Research Tool?, PPC Expo
- Unmasking Your Cash Cow: How to Identify Your Business's Most, Hopskip Media
- Your ultimate advertising playbook for Holiday 2023, Microsoft Advertising
- AI Risks: Can Artificial Intelligence Affect Your Brand Equity?, Moz
Search Features
Other Search
- Generative AI will get a 'cold shower' in 2024, analysts predict, CNBC
- Even Google Insiders Are Questioning Bard AI Chatbot’s Usefulness, Yahoo Finance
- Google’s AI Is Making Traffic Lights More Efficient and Less Annoying, Wired
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