Daily Search Forum Recap: June 13, 2025

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google had some serious issues with Google Search, Discover, Lens and voice search yesterday - it is all fixed today. Google AI Mode is now really rolling out in the U.S. Google dropped support for seven structured data elements. Google Search is testing back to all. Google Ads custom segments shows audience size now. Google AdSense removed more opt out options. Finally, I posted the weekly SEO video recap from SMX in Boston.

Search Engine Roundtable Stories:

• Google Is Now Rolling Out AI Mode In The US
  At Google I/O, Google said it will roll out AI Mode to all users based in the U.S. Well, that rollout seems to have started some time yesterday. If you try to go to AI Mode in the U.S. when signed out of Google or in incognito mode, it should work for you.
• Google Search Broken - Not Serving New Content
  Google Search, the main search engine, is not serving new content. It might be an indexing issue or a serving issue, but if you try to find new content across news sites, like the New York Times, Wall Street Journal, Washington Post and others, you won't see any.
• Google Drops Support For Seven Existing Structured Data Markups
  Google has yet again dropped support for more of its structured data elements/markup that it uses for rich results in the search results page. Google calls this "Simplifying the search results page."
• Google Ads Shows Audience Size For Custom Segments
  Google Ads is now showing the estimated audience size in the custom segments for some advertisers. This can help you see if the reach will be large enough for you to properly test the campaign.
• Google Search Autocomplete With Back To All
  Google recently was testing showing vertical search shortcuts in the autocomplete search suggestions. Now Google is testing a "back to all" option in the autocomplete.
• Google AdSense Removing More Opt Out Options
  Google announced that it will be dropping more of the opt-out options available to Google AdSense publishers. Specifically, Google said that by July 7th it will remove the additional ad technology vendors opt-out control from AdSense Blocking controls.
• Doogler In Google Bike Basket
  Many of you like photos of dogs, well here is a Doogler, a Google dog, in the basket of a Google bike. I found this on X on the Life at Google account.
• Search News Buzz Video Recap: Google AI Mode Search, Apple Intelligence Updates, Google Live Search, AI Content, SEO & Google Ads
  This week in search, we of course covered some Google search ranking volatility. Google Search had serving issues across Google Search, Discover and Google Lens yesterday. Google's Sundar Pichai said AI Mode...

Other Great Search Threads:

• I haven't run across that in a really long time, but it seems like a reasonable explanation (and definitely something worth fixing), John Mueller on Bluesky
• JavaScript brings out passionate developers, SEOs, and Model Influencers., John Mueller on Bluesky
• That's probably normal. Google doesn't index all URLs on the web. Using the URL submission in Search Console doesn't guarantee indexing. These things aren't premonitions of bigger updates., John Mueller on Bluesky

Search Engine Land Stories:

• Google Lens, Discover, and Voice Search serving issues
• Google to drop support for several rich result types to simplify the search results page
• 12 actionable tips for the Google AI Mode era
• 5 LinkedIn Ads tests to run to drive growth
• $84 billion lost to ad fraud: What you missed about affiliate abuse in 2025

Other Great Search Stories:

Industry & Business

• ChatGPT juggernaut takes aim at Google's crown, Axios
• OpenAI chairman reveals the rocket ship mantra from Google’s ex-CEO Eric Schmidt that has inspired his career, Fortune

Links & Content Marketing

• 7 Content Editing Tools Recommended by Our Editors, Semrush
• 19 Low-Investment Marketing Tactics That Really Deliver, Content Marketing Institute
• Google Doesn't Deserve Your Best Content, Content Marketing Institute

Local & Maps

• CarPlay in iOS 26 video: Liquid Metal,, AppleInsider
• Google needs to copy this clever Apple Maps preferred route tool, Android Authority
• Here’s everything new coming to Apple Maps in iOS 26, 9to5Mac

Mobile & Voice

• Apple confirms Siri’s delayed features won’t ship until 2026, 9to5Mac
• Apple Execs Defend Apple Intelligence, Smarter Siri Delays, and Its AI Strategy, Wall Street Journal
• Apple Targets Spring 2026 for Release of Delayed Siri AI Upgrade, Bloomberg
• Why I use Gemini over ChatGPT as my AI assistant, and you should too, Android Central

SEO

• 0-Click SEO. How to win the visibility battle on Google., I Love SEO
• Clean Google Search: A Fast, Distraction-Free Search Tool, The Upper Ranks
• In a Zero-Click World, Traffic is a Terrible Goal, SparkToro
• Programmatic SEO: What It Is and When to Use It (+ Examples), Backlinko
• So What the Hell Do We Do Now?, Harry Clarkson-Bennett
• The Dangers of Duplicate Listings in Google Shopping: Don’t Fall for the Hype, FeedArmy
• What SEOs should know about devs, Search Off the Record
• Semantic Alchemy: Turning Data into AI-Ready Knowledge, WordLift
• What is Total Search Optimisation and why does it matter?, Hallam

PPC

• AI Max for Search: Smarter automation without the PMax sprawl, Smarter Ecommerce
• Should you use Google-engaged audiences in 2025?, Jyll Saskin Gales
• Google Ads Gets You Seen. Amazon Ads Gets You Sold. Here's How To Use Them Together., Optmyzr

Search Features

• 5 things from Google I/O 2025 you can try right now, Google Blog
• 86% of Top Mentioned Sources Are Not Shared Across ChatGPT, Perplexity, and AI Overviews, Ahrefs
• AI Agents Are Too Cheap for Our Own Good, Wired
• Copilot Vision on Windows with Highlights is now available in the U.S., Microsoft Copilot Blog
• SERPrecon2.0 brings new AI focused features, SERPrecon

Other Search

• A new kind of AI bot will take over the web, data from TollBit shows, Washington Post
• Google’s newest experimental AI is making cyclone predictions, Google Blog

Feedback:

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