Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google is testing AI Overviews at the bottom of the page. Google Discover is testing AI generated summaries. Google is testing clickable page includes links. Bing Ads has a new shopping bag test. Bing is testing a list view for people also ask. And Microsoft has a new Ads Liasion, Navah Hopkins.
Search Engine Roundtable Stories:
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Google Search Ranking Volatility Heated Today - June 4th
Google Search ranking volatility is heating up today, June 4th. Many of the tools and some of the chatter within the SEO community are showing signs of a Google ranking update of some sorts. Again, Google has not confirmed an update since the March 2025 core update but we've seen volatility since then almost every week. -
Google Tests AI Overviews At Bottom Of Search Results Page
We generally see the AI Overviews show at the top of the Google search results page, I mean, it is an overview, so you'd expect them at the top. But we've seen them show up in the middle of the search results, sometimes even in position two. Now we are seeing examples of them showing at the botton of the search results page. -
Google Discover Testing Generative AI Summaries
Google is now testing summarizing the stories listed on Google Discover with generative AI. Some are calling this adding AI Overviews to Google Discover, which I guess is about the same thing. Of course, publishers may be worried that these AI summaries will reduce clicks from Google Discover. -
Google Search Results Snippets Tests Clickable Page Includes
You may remember the page includes search result snippet in Google Search. Well, now Google is testing making those clickable links that go to more search results. -
Navah Hopkins Is Microsoft Advertising Ads Liaison
Navah Hopkins, someone I have quoted here countless times, and a super respected member of the PPC community, is now the Ads Liaison for Microsoft Advertising. Navah wrote on LinkedIn, "I could not be more excited to announce I am joining Microsoft Advertising as the Ads Liaison!" -
Bing Ads Bag Icon Tests On Shop Now Button
Microsoft is testing putting a shopping bag icon on its "Shop Now" Bing Ads layout. I cannot replicate this but normally Bing shows a button that says "Shop Now" and that is it, but in this test, Bing is adding a bag icon before the "Shop Now" text. -
Bing Tests New People Also Ask List View
Microsoft is testing a new layout in Bing for the people also ask section. Instead of the carousel card format, Bing is testing more of a list view with the ability to expand the details. -
Sergey Brin Playing With Veo At Google I/O
Here is a photo of Sergey Brin, Google's co-founder, messing around with Veo at the Google I/O playground from the other week. It is cool to see him trying these things out with the attendees at the event.
Other Great Search Threads:
- Google is continuing the hover link testing from March, where they are continuing to underline the site name, URL and title, with a new variant that makes the title bold at the same time. Details & history: https://t.co/eeGlk, SERP Alert on X
- PSA for JavaScript SEO: "Replace" is not a real redirect. Looking at you, Nuxt router Replace() method! 👀 (But also, ya'll, it's "not recommended" in their documentation for a reason.), Tory Gray on Bluesky
- I'm going to say it again: With the rise of GenAI, Technical SEO Product Managers and Technical SEOs in general, are going to be in high demand. There are not enough qualified professionals to keep with the demand currently rising on, Pedro Dias on X
Search Engine Land Stories:
- Dave Davies on LLM content SEO shortcuts, attribution loss, and agentic AI
- Google Expands Video Ads Across Search, Shopping, and Image Tabs
- LinkedIn’s new playbook taps creators as the future of B2B marketing
- [Next Week] Learn, grow, and connect at SMX Advanced in Boston
- 12 new KPIs for the generative AI search era
- Testing AI Max in Google Ads: When to try it and when to wait
- Revisiting ‘useful content’ in the age of AI-dominated search
- Will Google’s AI Overviews kill the click?
- Crystal Carter on the LLM-SEO intersection, new SEO ideas, and reasoning models
- Microsoft hires Navah Hopkins as its new Ads Liaison
- How AI Mode and AI Overviews work based on patents and why we need new strategic focus on SEO
- The ultimate Looker Studio SEO campaign dashboard for 2025
- Meta Ads for lead gen: What you need to know
- AI and local search: The new rules of visibility and ROI in 2025
Other Great Search Stories:
Analytics
- Microsoft Has Revamped Conversion Tracking Setup, PPC News Feed
Industry & Business
- Samsung Nears Wide-Ranging Deal With Perplexity for AI Features, Bloomberg
- Google to spend $500mn on compliance to settle shareholder antitrust suit, Financial Times (Sub)
- What if Google Just Broke Itself Up? A Tech Insider Makes the Case., New York Times
- French watchdog looking into Microsoft bing search services antitrust violation complaint, CNBC TV18
- New Google survey shows changing security habits, Google Blog
Links & Content Marketing
- Cracking the Code on Refactoring Your Internal BackLinks, Search Engine World
Local & Maps
Mobile & Voice
- Apple’s WWDC 2025 Plan: macOS Tahoe, Apple Intelligence AI, iOS 26 Games App, Bloomberg
- visionOS 26 rumor: PlayStation VR2 controller support, AppleInsider
SEO
- "Generative Engine Optimisation Expert" - Bollocks Dressed Up As Expertise, Nikki Pilkington
- Good SEO Plus Lazy Marketing Won’t Cut It Anymore, Ahrefs
- Google Is Stealing Your International Search Traffic With Automated Translations, Ahrefs
- Google’s AI Mode Entered the Chat—Now What for SEO?, seoClarity
- GSC’s Huge Search Gap, ZipTie
- Hallmarks of Good Enterprise SEO Management, Sitebulb
- Keyword clustering using Python and the SERP API, Oncrawl
- Media Presence and Paywalled Content in AI Overviews: Research Study, SE Ranking
- Reactions and responses to AI Mode, SEO For Journalism
- Scaled Content Abuse Manual Actions - Google issuing?, Gagan Ghotra
- Yoast AI Optimize now available for Classic Editor, Yoast
- From Google Traffic to AI Answers: The New Reality for Publishers, SISTRIX
- Google 'handling stolen goods' with Youtube theft of paywalled news articles, Press Gazette
PPC
- AI Summaries in Google Ads Help Center, PPC News Feed
- Cracking the code: Deciphering consumer behavior in digital advertising, Microsoft Advertising
- Keywords vs. Search Terms vs. Search Themes: What’s the Difference?, JumpFly
- Performance Max’s Biggest Updates… and What They Mean for Advertisers, PPC Hero
- Use Negative Keywords to Save Budget and Improve Targeting, PPC Live
- Custom Segments Now Show Reach Estimates in Google Ads, PPC News Feed
- How to manage hundreds of PPC budgets at once, Adalysis
Search Features
- Gemini 2.5’s native audio capabilities, Google Blog
- Microsoft adds Bing Video Creator to its Bing mobile app, NotebookCheck
- Query Fan-Out Prompt Implementation in Google’s Open-Source Agentic Framework, DEJAN
Other Search
- "AI will replace all the jobs!" Is Just Tech Execs Doing Marketing, SparkToro
- From Hallucinations to Clicks, DEJAN
- My AI Skeptic Friends Are All Nuts, The Fly Blog
- Ada Lovelace Institute’s Gaia Marcus: regulation would increase people’s comfort with AI, Financial Times (Sub)
- Anthropomorphism and tech, Gary Illyes
- Google DeepMind’s CEO Thinks AI Will Make Humans Less Selfish, Wired
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