October 2016 Google Webmaster Report

Oct 10, 2016 - 8:48 am 1 by

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The last month was pretty insane with a lot of changes happening at Google, which is partially why my monthly report is a bit delayed. We had Penguin 4.0 finally go live and I covered that release with well over 15 stories alone, see those below. We also had many algorithm shifts and ranking discussion chatter to talk about - some were Penguin related and some were not - including some large penalties.

Google also rolled out AMP in the core mobile results, which lead to AMP trumping app deep links which I am not happy about. Google announced Google Home and the assistant and celebrated their 18th birthday this past month.

The ongoing WebmasterWorld thread is mostly Penguin chatter.

Here is the recap:

Google Penguin 4.0

Google Algorithms & Penalties: Google AMP: Google SEO: Google User Interface: Google Local: Google Misc:

If you want to catch up with last month, see the September recap.

Forum discussion at WebmasterWorld.


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