The last month was pretty insane with a lot of changes happening at Google, which is partially why my monthly report is a bit delayed. We had Penguin 4.0 finally go live and I covered that release with well over 15 stories alone, see those below. We also had many algorithm shifts and ranking discussion chatter to talk about - some were Penguin related and some were not - including some large penalties.
Google also rolled out AMP in the core mobile results, which lead to AMP trumping app deep links which I am not happy about. Google announced Google Home and the assistant and celebrated their 18th birthday this past month.
The ongoing WebmasterWorld thread is mostly Penguin chatter.
Here is the recap:
Google Penguin 4.0
- Google Penguin 4.0, The Real Time Penguin Algorithm Is Live
- Google Testing Penguin In The Wild? Some Think So.
- Google: Penguin Recoveries Still Rolling Out But Should Be Done Very Soon
- Google Update Chatter Suggests Penguin Movement Or Algorithm Changes
- SEOs Noticing Google Penguin 4.0 Recoveries Now
- Google Penguin Doesn't Really Need Disavow Files - Devalues vs Demotes
- Gary Illyes: Google Penguin 4.0 Was One Of Our Nicest Launches
- Is Google Penguin 4.0 Fully Rolled Out?
- Google May Have Rolled Out Penguin 4.0 Before Its Launch Date
- Google Penguin 4.0 Update Impact Seems Minimal
- Only 12% Said They Saw Ranking Improvements After Google Penguin 4.0
- Google: Keep Using Disavow File Even Though Penguin Devalues Links
- Google Not Concerned With Negative SEO With New Penguin 4.0
- No, Google Won't Send Manual Actions Notices For Penguin Penalties
- Google Panda Algorithm Does Adjust Rankings Down Unlike Penguin
- Google Search Algorithm Update Chatter On Fire
- Even More Google Algorithm & Ranking Update Chatter
- Google: Reconsideration Requests Never Worked For Penguin Or Other Algorithms
- Google: You Can Expect More Algorithm & Ranking Changes
- Google To Penalize Widget Links Tactics
- Google Penalized One Of Turkey's Largest TV Networks, Acunn Media
- Google Lowers Image Search Box In Web Search
- Google Confirms: Google AMP Results Now Rolling Out
- Google AMP Trumps App Indexing In Google Mobile Search Results
- Are You Seeing Huge Traffic Surges From Google AMP Since Thursday?
- Google Promises AMP Pages "Expanded Exposure" In Mobile Search Results
- Google Reviews From The Web Now Live On Local Knowledge Panels
- Google Review Snippets With The Reviewers Name
- New: Google Schema For Courses
- Google Quietly Adds Science Datasets Structured Data & Schema Support
- Google: The Increase In Crawl Errors Are Nothing To Worry About; Just Hungry Crawlers
- Google: Redirects Are Not An SEO Thing, So Stop Fussing
- Google's Algorithms & Signals Don't Forget, They Collect History
- Google: 301 Redirecting All Pages To Home Page Are Seen As Soft 404s
- Google: You Don't Have To Rush Into Progression Web Apps (PWA)
- Google Search Console AMP Error Report Update After Scanning Change
- 78% Of SEOs Want An Interstitials Testing Tool From Google
- The Google Interstitials Mobile Penalty May Impact Popups On Scroll
- Google: Site Command Should Show Rich Snippets If Implemented Correctly
- Listen To How Google Home Quotes Features Snippets
- Google Showing AMP Results On Desktop Results
- Google Tests Shadows With The Card Style Layout
- Google Tests A Whiter Desktop Search Experience
- Google Featured Snippets With Query Modifier
- Google My Business Adds Recommendations For Working With Local SEOs
- Google Advanced Verification For Locksmiths & Plumbers To Reduce Map Spam
- Google My Business API Version 3.1 Live
- In Rare Interview Matt Cutts Talks About His Challenges At Google
- Google's 18th Birthday Doodle: When Is Google's Birthday
If you want to catch up with last month, see the September recap.
Forum discussion at WebmasterWorld.