Gary Illyes: Google Penguin 4.0 Was One Of Our Nicest Launches

Sep 28, 2016 - 8:14 am 29 by

Google Pretty Penguin

Did you know how proud Google is with the Penguin 4.0, real time, launch? Very proud.

Gary Illyes from Google said on Twitter that he is very excited about the launch calling it "one of the nicest launches we did in a while."

Why is it so nice? Well, it did take them almost two years. Maybe because thus far it had a minimal impact or maybe because the communication about it's launch was consistent to many media outlets?

I am not sure. I mean, we have several recent blog posts on Penguin since the Friday launch. There is some confusion on if it fully rolled out and when it started rolling out because many don't see any changes.

I am not sure if SEOs would call this a nice launch but I know Google is proud of it and they know a lot more about the launch than we do.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Google Search Volatility

More Details

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: September 9, 2026

Sep 9, 2026 - 10:00 am
Google Search Engine Optimization

Google: Sometimes There Is No Absolute Right Answer For SEO

Sep 9, 2026 - 7:51 am
Google Ads

Google Merchant Center AI Performance: AI Search Intent, Terms & Attribution

Sep 9, 2026 - 7:41 am
Google Ads

Google Ads Local Customer Optimization & Store Sales In Data Manager

Sep 9, 2026 - 7:31 am
Google

Almost 100% Of People Also Ask Results Are Answered By Google AI Overviews

Sep 9, 2026 - 7:21 am
Google Ads

Google Ads Location Asset Requirements Update

Sep 9, 2026 - 7:11 am
Previous Story: Google iOS App Touch ID To Reenter Incognito Mode Searches