Google Panda Algorithm Does Adjust Rankings Down Unlike Penguin

Oct 10, 2016 • 7:45 am | comments (10) by twitter Google+ | Filed Under Google Search Engine Optimization
 

Google Panda Algorithm

As you know, with Google Penguin 4.0 the algorithm no longer demotes (downgrades the ranking) of a page, instead it just devalues those links.

So I asked Google's Gary Illyes on Friday if Panda (the content based quality algorithm) demotes or devalues and Gary said it does adjust rankings of pages, which is unlike Penguin which just ignores (devalues) the bad links.

My question:

Here is Gary's response:

He was careful in his response, but I did later get him to go on record that this means more like demote than devalue. I'll share that shortly.

In addition, John Mueller was asked about this in the Friday hangout and he said "I don't have any specific answer for that." He then goes onto non Panda related algorithms on how they do that, for example with keyword stuffing. Here is the video embed:

I don't think this is a surprise to anyone but getting it clear for SEOs and webmasters is helpful.

Forum discussion at Twitter.

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