Google Promises AMP Pages "Expanded Exposure" In Mobile Search Results

Sep 12, 2016 - 7:50 am 0 by

google amp

In a blog post this morning on the Google Webmaster Blog, Google decided to define "What is AMP?" This is part of Google's AMP series this week.

But in that blog post, Google also said that AMP pages will give you "expanded exposure" in the mobile search results. Here is the quote:

Later this year, all types of sites that create AMP pages will have expanded exposure across the entire Google Mobile Search results page, like e-commerce, entertainment, travel, recipe sites and many more.

Google specifically linked the expanded exposure phrase to the August 2nd announcement.

Of course, some SEOs are pulling that line out as a bit unusual.

It is not typical and Google is being careful how they say it but at the same time, it seems Google is using those words to really encourage webmasters to go forward with making AMP pages.

Google isn't specifically promising better rankings, just "expanded exposure" which would come through the carousels. But for that you need the structured markup on top of the AMP.

Forum discussion at Google+ and Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: June 30, 2025

Jun 30, 2025 - 10:00 am
Google Search Engine Optimization

Google Supports Fewer Structured Data, Not More Like Promised

Jun 30, 2025 - 7:51 am
Bing Ads

Microsoft Removed Over One Billion Ads & 475,000 Advertiser Accounts

Jun 30, 2025 - 7:41 am
Google

Google Tests AI Mode In Chrome Search Bar (Desktop & Android)

Jun 30, 2025 - 7:31 am
Google

PSA: Fan Out Queries Are Not In Google Search Console

Jun 30, 2025 - 7:21 am
Google Ads

New Google Ads Broad Match Experiments Testing

Jun 30, 2025 - 7:11 am
Previous Story: Google Expectant Mother Parking