This past Saturday, October 24th, we saw some significant ranking volatility captured by many of the third-party Google tracking tools. There was also some heavy chatter within the SEO industry about ranking movement and Google traffic changes over the past couple of days. The two together make me believe that there was some Google Search ranking adjustment released Friday and into Saturday.
Google has updated its Prevent user-generated spam on your site and platform help document to specify "tools that let users publish shared pages, generated content, or web apps." The update explicitly includes platforms and tools that let users create shared pages, generated content, and web apps.
Here is a recap of what happened in the search forums today...
AI Overviews now show up for over 80% of Google Searches, that is up from 50% in June of last year and about 15% from the year before that. This is from recent data from Semrush, SE Ranking, and seoClarity.
Google has published a new help document named About Review summaries that explains that "review summaries on Search are AI-powered summaries of online reviews that appear directly as part of your Search ads." We have seen AI-generated summaries for sponsored results in Google for some time now, and now there is a help document on it.
OpenAI seems to be rolling out a new ad format for some ChatGPT Ad units that have a Learn more link, that is dotted and underlined, and also with an arrow going upwards. And in some cases, ChatGPT Ads seem to be served with Amazon DSP.
Google is reportedly testing disabling the ability to click on the sources button in the Google Discover card of articles. Normally, when you click on the sources, it will open up a new screen with all the source articles and links to them.
Google Ads updated its frequently asked questions page for AI Max search campaigns with a section on 1-click AI Max experiments. Google wrote in the document, "If your account is eligible, you may find a 1-click experiment recommendation on your Recommendations page."