Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
It is Labor Day in the US (and Canada), so I kept the stories light today, mostly around user interface changes at Google Search and Bing Search. I also covered the classic LSI keywords topic again. I posted the Google Labor Day Doodle. Finally, I posted a vlog with Jordan Mazza and Jamie Reedy. Back with you tomorrow - there is still a lot below.
Search Engine Roundtable Stories:
- Bunch Of Google Search Interface Tests & Experiments
There have been a number of Google Search user interface tests and experiments I haven't been able to post yet. Being that today is Labor Day, I figured I'd cover a bunch of them in one story - since many of you want stories today. - Bing Search Tests Hiding URLs In Search Result Snippets
Bing is testing not displaying, hiding, the site's URL in the search result snippets. Google has been testing this on and off for years and flip-flopping with that. But now Bing is doing the same - testing removing the full URL in the search results. - Bing Search Tests Explore Collections Overlay
Microsoft Bing Search is testing a new overlay feature to help you explore products in search. This is titled "Explore Collections" and it shows products probably from Bing Shopping results but in an overlay where you can quickly browse and explore those products. - Google: LSI Keywords Have No Effect Again & Again
I am not sure what the obsession around LSI keywords is in the SEO space. It is one of those myths that simply won't go away, despite how often SEOs and Googlers say there is no such thing. So it is now 2023, and John Mueller of Google said it again. - Bing Tests Related Search Interfaces
Microsoft Bing has been testing some new interfaces for its related searches. Some of these interfaces are boxed at the top right section, while others seem to float over elements on the right side of the page. - Google Labor Day Doodle (Logo) 2023
Today is Labor Day in the United States and Canada, and to celebrate the holiday, Google has a Doodle. The Doodle shows laborers, including chefs, farmers, painters, doctors, construction workers, firefighters, and others working. - Vlog #239: Jordan Mazza and Jamie Reedy On Publishing & Content SEO In AI
In part one, we learned about Jamie Reedy and Jordan Mazza from Amsive Digital and then spoke a bit about e-commerce SEO. In this next part... - Exotic Animals Visit The GooglePlex
The other week, Google had a number of exotic animals come to the Google office, the GooglePlex. We had alligators, kangaroos, koala bears, parrots, a camel, owl, snakes and more.
Other Great Search Threads:
- Is "Offensive, harmful or misleading” a new reason for removing a GBP listing?, Mike Blumenthal on X
- So, @GoogleMaps is converging with Bard & the Local Search world is never going to be the same! I got invited as a Local Guide & just kicked the tires on this hybrid. I'd say it worked pretty well. I tested with a search for Dall, Chris Silver Smith on X
- Add "Free Initial Consultation" to your GBP services as it could help you appear in the 3 pack!, Andy Simpson on X
- AdSense Earnings and Observations - September 2023, WebmasterWorld
- I discovered that Google appears to have fixed a googlebot bug with how it handled robots.txt files containing sitemap links. They fixed the issue in late 2021., Will Critchlow on X
Search Engine Land Stories:
- Increasing SERP visibility with structured data and schema testing
- The latest jobs in search marketing
- Universal Analytics still processing data two months after ‘sunset’
- The trifecta of keyword research strategy: Volume, difficulty, intent
- How to structure people operations to scale SEO success
- How to avoid decision fatigue in SEO
Other Great Search Stories:
Analytics
- Ecommerce Data Analytics: 3 Ways to Drive Revenue in GA4, Measure Minds Group
- Combine GSC + Bing Query Data In Google Looker Studio, Digital E-A-T's
Industry & Business
- Google alleges DOJ antitrust head of ‘deep-seated bias’, The Hill
- Google's search for an AI future as it turns 25, BBC News
Links & Content Marketing
- Big Bump in Ad Spend May Lead to Better Year for Marketers, Content Marketing Institute
Local & Maps
- Google Maps vs. Waze: 5 Big Differences Between the World's Best Navigation Apps, AutoEvolution
- How To List Your Company In Business Directories, Forbes
Mobile & Voice
- Google Now was the better phone assistant, no AI or LLMs needed, 9to5Google
- Apple execs talk about developer adoption of Vision Pro, AppleInsider
SEO
- Search Journeys: 5 Uses for Finance Sites [Research Included], seoClarity
- Why Should SEOs Measure Brand? — Whiteboard Friday, Moz
- Fine-Tuning GPT-3.5: Unlocking SEO Potential with Structured Data, WordLift Blog
- Mastering E.E.A.T: How to create content Google wants, SEO For Journalism
PPC
- 5 Functions of Excel/Sheets That Every Professional Should Know, Go Fish Digital
- Unpacking 'Demand Gen' Google Ads, Practical Ecommerce
Search Features
- Bing Preview Release Notes: Bing Chat Enterprise in Windows Copilot, Bing Search Blog
Other Search
Feedback:
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