Vlog #239: Jordan Mazza and Jamie Reedy On Publishing & Content SEO In AI

Sep 4, 2023 - 8:01 am 0 by

Jamie Reedy Jordan Mazza 2

In part one, we learned about Jamie Reedy and Jordan Mazza from Amsive Digital and then spoke a bit about e-commerce SEO. In this next part, we talk about publisher and content SEO. Jordan explained they have their own internal ranking signals for content development. Jordan said they look a lot at the new E in E-E-A-T for experience and also around user-generated reviews.

E-E-A-T, expertise, experience, authoritativeness, and trustworthiness are something the team at Amsive works a lot on. Jordan said they work nicely with their clients to help them leverage their experience and expertise in their content, and he helps them go about that.

I then brought up the topic of AI content and Google’s who, how and why for your content. Jordan spoke about some of the questions about using AI to help build content. Do you list AI as the author and some other questions around that?

Jordan then spoke about how you can word answers in your content around how a person experiences something. Jordan said AI cannot experience things but then I questioned that, why can’t they on some level? Jamie said when it comes to messaging for their clients around using AI, make sure to write your content for people. Jamie doesn’t think AI bots can write for people, as well as people, can.

I went back in history to the old Panda days, and I relate it to what changes we are seeing now with SEO and content development. We spoke about old fashion programmatic spam SEO from the early 2000s. I then discussed how HJ Kim at Google and what drives him to build algorithms that rank pages that help, not hurt, people. So Google is not too worried about AI content overrunning the web because they’ve been through this before.

Jamie said it all comes back to creating brand affinity with your customers through search.

You can learn more about Jamie Reedy on LinkedIn and Jordan Mazza on LinkedIn or on Twitter @JordanMazzaTV.

You can subscribe to our YouTube channel by clicking here so you don't miss the next vlog where I interviews. I do have a nice lineup of interviews scheduled with SEOs and SEMS, many of which you don't want to miss - and I promise to continue to make these vlogs better over time. If you want to be interviewed, please fill out this form with your details.

Forum discussion at YouTube.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Search Console Difficulties, Google Ranking Volatility, Zero Click Study, Google Ads & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Maps

Remove Thumbtack Book Links In Google Business Profiles

Jul 12, 2024 - 7:51 am
Google Search Engine Optimization

New: Google Search Console Let's You Add Your Shipping & Return Information

Jul 12, 2024 - 7:41 am
Google

Google Search Tests Autoplaying Video Thumbnails In Results?

Jul 12, 2024 - 7:31 am
Bing Search

Bing Search Tests Voting On Search Results

Jul 12, 2024 - 7:21 am
Google Ads

Google Confirmed Ads Below Featured Snippet As Part Of Dynamic Ad Placement

Jul 12, 2024 - 7:11 am
Search Forum Recap

Daily Search Forum Recap: July 11, 2024

Jul 11, 2024 - 10:00 am
Previous Story: Bunch Of Google Search Interface Tests & Experiments