Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google's search results are super-heated again, yet another unconfirmed Google search ranking update. Google said site names will improve soon, again. Google Bard was released to more countries with a bunch of new features. Google Search is testing new translation drop-downs. Google Search Generative Experience seems to be being used less frequently.
Search Engine Roundtable Stories:
- Google Search Ranking Algorithm Update & Volatility On July 12th
Hey there - it is me again - reporting about another unconfirmed Google search ranking algorithm update. This one seemed to start yesterday, July 12th. I am seeing a lot of chatter amongst the SEO community and the automated Google tracking tools are showing heated volatility as well. - Google Search To Release New Improvements To Site Names
Google is going to release its second batch up improvements for Site names in the search results "in the near future," Danny Sullivan, Google's Search Liaison said. - Poll Shows We're Using Google Search Generative Experience Less Often
The new Google Search Generative Experience started to roll out to some users in late May but we are already seeing a decline in usage for these generative AI search features. - Google Bard Gains New Features & Available To More Users
Just when updates to Google Bard were getting stale, Google announced a boatload of new things for its generative AI tool, Bard. In short, Google added several new features to Bard and expanded access to Bard to "most of the world" and many languages. - Google Search Tests Snippets With Translation Drop Downs
Google is testing translating search results snippets with a "Translated by Google" drop-down feature under that specific search result snippet. It shows you that Google can translate the result from one language to another if you click to expand the feature. - Earthy Google Lobby Area In Bay View Campus
Here is a photo from inside the new Google Bay View campus, I believe, and it shows this really earthy and fancy Google branded lobby area. The black and white stripped floors, the wood panels with t
Other Great Search Threads:
- If you’re based near San Francisco, we have good news for you 🥁 join @danielwaisberg @dannysullivan @smfrogers @kristaseiden @jackiecchu and @5le for Search Central Live on Aug 10 🥳 Fill the form by July 21 to apply for a ticket https:, Google Search Central on Twitter
- In short, you can ignore these scores -- Google doesn't use them. Some SEO tools feel people want these metrics, but you definitely don't need them. Focus on your site and its actual goals, John Mueller on Twitter
- Is it just me or has the Google Marketing Kit been Deleted by Google?, Zane Clements on LinkedIn
- We are having issues today on Google Ads with the system giving us errors and not letting us upload new ads. One error is it wants us to upload a 9:16 size ad. We currently have the correct 1.91:1 size but it gives error in G, KowAbundant on Twitter
- We've recently made exciting updates to our private search, browsers and more. 🦆 Find out what's new in DuckDuckGo - the list is updated quarterly, DuckDuckGo on Twitter
- If you're sure that there are no technical issues, it does look like our algorithms aren't as happy with your site as they once were. Off-hand, I'd suggest going through our helpful-content + core update docs, there are a lot of ideas there., John Mueller on Twitter
- Lots of small things, fewer disengagements, but the main thing is plugin support., Mikhail Parakhin on Twitter
- My prediction is Threads (fun) + Linkedin (serious) for SEOs. I'm not a fan of either platform, awkward., John Mueller on Mastodon
Search Engine Land Stories:
- Twitter blocks links to Meta rival Threads
- How to deliver PPC results to executives: Get out of the weeds
- How to track Performance Max campaigns with Google Apps Script
- Google’s Core Web Vitals INP issues email causing concern
- Maximizing brand impact with Amazon’s video advertising: A comprehensive guide
Other Great Search Stories:
Analytics
- Getting Started With GA4: A Practical Approach, Social Media Examiner
- Swedish Data Protection Authority May Be Next to Take Action Against Google Analytics, CPO Magazine
Industry & Business
- Congressional Report Finds Meta and Tax Prep Companies “Recklessly” Shared Taxpayers’ Data, The Markup
- Google AI Theater, Twitter's Karma, Blase Prime Day, Near Media
- Google Bard Workers Expected to Audit AI Answers in 3 Minutes: Docs, Business Insider
Links & Content Marketing
- Forget about Marketing: Concentrate on Blogging, Problogger
- Up Your Verb Game With These 4 Tips and Examples, Content Marketing Institute
Local & Maps
- Apple expands test driver team for its 'Apple Car' vehicle project, AppleInsider
- Google hands over its tool for estimating flight emissions to an independent advisory group, The Verge
- Waze Update Fixes Critical Account Bug for iPhone and CarPlay Users, AutoEvolution
Mobile & Voice
- After a worrying decline in 2022, consumer spending on apps returns to record growth, TechCrunch
- Here’s what to expect in iOS 17 as Apple releases first public beta, TechCrunch
- What Is Voice Search - SEO Guide, Go Fish Digital
- Apple introduces bilingual Siri and a full page screenshot feature with iOS 17, TechCrunch
SEO
- Amazon SEO Guide: Using the Algorithm to Boost Rankings [2023], Tinuiti
- How to Calculate ROI for Schema Markup, Schema App Solutions
- What Is Your Brand Identity and Why Does It Matter to SEO?, BruceClay
- How to Use Yoast SEO to Improve SEO, Ahrefs
- IndexWatch SE - A Lens on the Swedish SERPS, SISTRIX
PPC
- 'We felt uncomfortable with the lack of control': How DPG Media is reducing its reliance on Google ad tech, Digiday
- Google and Meta got your data from H&R Block and other tax prep companies. Sen. Elizabeth Warren isn’t happy., Vox
Search Features
- Microsoft improves image creator feature in Bing Chat, MSPoweruser
- SearchResearch Challenge (7/12/21): How can we use LLMs to search even better?, SearchReSearch
Other Search
Feedback:
Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.
