Daily Search Forum Recap: June 9, 2025

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google AI Mode will be incorporated into web search over time. Google Search Console's Discover performance report is missing data from June 5th and 6th. The Google search ranking volatility tools were heated over the weekend but the SEO industry was pretty quiet. Google Business Profiles are disappearing for some. There is a way to see long conversational style query data in Google Search Console. Google is testing Live Search in the Google App. Bing is retiring PubHub after many many years.

Search Engine Roundtable Stories:

• Pichai: Google AI Mode Will Be Incorporated Into The Main Search
  Lex Fridman had a really great interview with Google's CEO, Sundar Pichai. In that interview, Sundar explained that the "current plan is AI mode" will remain in a separate tab but over time, Google will "keep migrating it to the main page." Meaning, Google will move AI Mode features into AI Overviews and the main search experience.
• Google Search Console Discover Report Flatlining - Might Be A Reporting Bug
  It seems the Google Search Console performance report for Google Discover has reported zero impressions and clicks starting Thursday, June 5th, or has underreported impressions and clicks significantly since that date. I am seeing a lot of complaints about this, and I am able to replicate this for several publishers I have GSC access with.
• Google Calm Storm - Heated Weekend Search Volatility But Chatter Calm
  Normally, when I see a lot of chatter within the SEO community, I also see the third-party Google search ranking volatility tools heat up. Now I am seeing the tools heat up in a very big way over the weekend but the SEO chatter within the SEO community being super calm - which is super unusual.
• Reports Of Some Google Business Profiles Disappearing
  Over the past week I've been hearing that some Google Business Profiles are vanishing or disappearing. I am told that Google is aware of the complaints and are investigating, but that was last week.
• Finding Conversational Style Query Data In Google Search Console
  Ever want to find query data in Google Search Console where the query is a conversational query style? The long long queries that give you insight into how people may be finding your content via AI search engines, the ones where people talk their query and not type them?
• Live Search Being Tested In The Google Search App
  Google recently rolled out the Live Search feature in the Gemini app. But now Google was caught testing that Live Search feature directly in the main Google Search app, the Google App.
• Microsoft Is Retiring Bing PubHub
  Bing PubHub is being retired, exactly when, I am not sure, but it is going away. Microsoft posted the notice in Bing Webmaster Tools and it links to a document that says "PubHub will no longer be accepting new publisher applications effective immediately" but doesn't say when it will completely go away.
• YouTube Shopping Bag
  A few weeks ago, Google held a YouTube Shopping event at the Google office in India. They gave out these YouTube Shopping branded bags or totes.

Other Great Search Threads:

• Never a good way to start the day. Random Google rep emails client saying "All your campaigns are shut down & we can't get a hold of the agency". Of course, the Rep is looking at the wrong account....., KurtHenninger on X
• They're the same from an SEO POV. Some people like 410 because of semantics, or for ease of separating for tracking, but if you have limited time and just want to get on with life, pick whichever is easier to implement., John Mueller on Bluesky
• Who can spot the bug on the @perplexity_ai bot documentation? I will send £50 to the first person to get it right., Ryan Siddle on X
• Feeling the pressure in search/AI? I’m taking on a few fast-turnaround SEO or visibility audits & consulting retainers this month. No long-term commitment, just clear action steps and a quick call. If you or someone you know needs a pro, Alan Bleiweiss on Bluesky
• New Data: Google's AI Mode Adoption vs Other Search Verticals via Similarweb clickstream data in Desktop US, showing that:, Aleyda Solis on LinkedIn
• There is much bigger news for recipes that @glenngabe just shared🗞️ The NYC publisher meetup with @JohnMu is next week. We plan on voicing our major concerns. We have shown this UI to a few people that work for G, Inspired Taste on X

Search Engine Land Stories:

• Bug with Google Search Console Discover performance report
• Perplexity grows to 780 million monthly queries
• Sundar Pichai: AI Mode is Google’s ‘bleeding edge’ experience
• James Brockbank on vanity vs. sanity SEO metrics, the shifting SEO landscape, and link relevance
• Why campaign-specific goals matter in Google Ads
• From Video Action to Demand Gen: What’s new in YouTube Ads and how to win

Other Great Search Stories:

Analytics

• Automatic Enhanced Conversions Setup in Google Tag Manager, Measure Minds Group
• Path Exploration in GA4, KRM Digital Marketing

Industry & Business

• A Review of the NYT v. Microsoft AI-Copyright Ruling (Guest Blog Post), Eric Goldman
• Google’s nightmare: How a search spinoff could remake the web, Ars Technica

Links & Content Marketing

• Scaling Content Research with LLM Workflows, Women in Tech SEO
• How HubSpot creates quality content in the age of AI: Tips from our content strategists, Hubspot
• Let’s get to the point: Three newsrooms on generating AI summaries for news, Nieman Journalism Lab
• Stop Writing Educational Content, Start Targeting Commercial Keyphrases, Nikki Pilkington

Local & Maps

• Google 3-Pack: How to Locally Optimize Your Online Presence, Semrush
• Google's Local Job Type Algorithm Detailed In Research Paper, Search Engine Journal

Mobile & Voice

• HomePod compatibility list - June 2025, AppleInsider
• Apple's Liquid Glass iOS 26 Software Redesign to Hint at 20th Anniversary iPhone, Bloomberg
• Apple’s struggles to update Siri lead to investor concerns over AI strategy, Financial Times (Sub)

SEO

• Generative Engine Optimization: Everything You Need to Know, Mangools
• Generative Engine Optimization: The New Era of Search, Semrush
• Google’s AI ‘Live’ Mode Is Here – and Your Referral Traffic Isn’t Coming Back, Search Engine World
• Lifestyle publishers rewrite the SEO playbook for AI-driven search , Digiday

PPC

• Ads Going Viral But Not Getting Sales?, Bitvero
• Google Local Services Ads - How To Analyze LSA Performance Data., PPC Live
• Add Conversion Environment to Google Ads Conversion Imports, Google Ads Developer Blog
• June 2025 changes to Display & Video 360 API and Structured Data Files, Google Ads Developer Blog

Search Features

• Gemini app launches scheduled actions to help you stay productive, Google Blog
• Google’s AI Overviews are 'hallucinating' by spreading false info, NY Post
• Google’s AI overviews are hallucinating — and it’s getting worse, The Times

Other Search

• A knockout blow for LLMs?, Marcus on AI

Feedback:

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