Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google has introduced a new term, Google SpamBrain, which it has used since 2018 to combat search spam. Google Sitelinks scroll to text is now fully live in the US. Google is testing larger images on desktop search results again. Google video search shows special icons for YouTube channels. And I posted my weekly video today. Just a heads up, I am offline Thursday night through Saturday night - so anything you see from me between then was pre-written and pre-scheduled.
Search Engine Roundtable Stories:
- Google's 2021 Web Spam Report: Hello Google SpamBrain
Google has published its annual web spam report and in that report, Google has named its machine learning based systems for spam identification with its own name - SpamBrain. - Google Search Displays Larger Images Again On Desktop Results
Google Search is testing displaying much larger images again in the desktop search results. Here is a comparison of the normal image thumbnails in the desktop search results compared to the larger images in the desktop... - Google Video Search YouTube Channel Label/Icon
I am not sure if this is new because when I search for videos, I use YouTube directly. But in Google Video search, Google will label YouTube channel landing pages with a play button and without a timestamp because... - Google Search Scroll To Text For Sitelinks Live In US Search Results
Back in November 2021 Google began testing Sitelinks that support the scroll to text feature. Well, it seems like this is fully live in the US desktop search results... - Search News Buzz Video Recap: Google Search Volatility, Google SpamBrain & Spam Report, Google Search Tests & Analytics Bugs
That being said, it was a busy week with a lot of Google search ranking volatility this week, both on April 18th and April 21st or so. Google published its 2021 web spam report and told us about SpamBrain, spam AI Google has used since 2018. Google Search Console sent out notices... - SEOs Want Featured Snippet & Indexing Coverage API In Google Search Console
A poll on Twitter by Brodie Clark shows that SEOs really do want both a featured snippets filter in the performance reports in Google Search Console and also an index coverage API. The poll also has a number of other requests but... - Google Meeting Room Named "More Cowbells" - Cowbells Hanging From Ceiling
In the YouTube office, there is a meeting room that is named "More Cowbells" and when you walk into the room, there are cowbells hanging from the ceiling.
Other Great Search Threads:
- Short_title is active and available, but it is still in beta which is why it's not showing in the full list at this point., AdsLiaison on Twitter
- Excited to be one of the next #SCUnconf facilitators of the E-commerce SEO challenges session along with the awesome @mihaiaperghis see you all there and looking forward to an insightful E-commerce conversation, Aleyda Solis on Twitter
- Instagram Creators:Product Tags, Enhanced People Tags, and Ranking Changes, WebmasterWorld
- It's a great way to distribute the work to multiple agencies. The first ones to do SEO like this will disappoint the clients. Then the client will find someone else who is compe, John Mueller on Twitter
- So honoured to be selected official Facilitator for the #SCUnconf next week on Wednesday! Feeling both slightly terrified and super happy the participants have voted for a topic I really feel passionate about, Ulrika Viberg on Twitter
Search Engine Land Stories:
- TikTok’s In-Feed Ads get more visual with Interactive Add-Ons
- Universal Analytics real time latency issues won’t be fully fixed, says Google
- Why WebOps wins for web teams
- How to get reviews for local SEO: The must-do list
- Google SpamBrain: AI-based spam prevention system launched in 2018
Other Great Search Stories:
Analytics
- Sales Pipeline Report: How to Build One, What to Include In It, Benefits, and Best Practices, Databox Blog
Industry & Business
- Google Rolls Out New Cookie Rejection Banner in Europe, Bloomberg
- How to Get Hired at Google, According to a Former Company Recruiter, Business Insider
Links & Content Marketing
- Content Marketing Basics: A Get-Started Guide, Content Marketing Institute
- Google Analytics 4 FAQs: Stay Calm & Keep Tracking , Search Engine Journal
- How to Grow Your Enterprise with Content Marketing, Inc
Local & Maps
Mobile & Voice
- 3 solutions to better target your connected TV audiences, Ad Age
- Galaxy Watch 4 could get Google Assistant support soon, XDA Developers
- Google Messages bug leaves camera on, draining battery, 9to5Google
SEO
- Introducing SEOCausal: Using Data Science to understand the true impact of SEO optimisations, Builtvisible
- The new SEO for SaaS, Copy Hackers
PPC
- New cookie choices in Europe, Google Blog
Search Features
Other Search
- Earth Day 2022, Google
- Google Doodle shows the brutal realities of climate change, 9to5Google
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