Google's 2021 Web Spam Report: Hello Google SpamBrain

Apr 22, 2022 - 7:11 am 4 by

Google Webspam Report 2021

Google has published its annual web spam report and in that report, Google has named its machine learning based systems for spam identification with its own name - SpamBrain. SpamBrain is a new name but the technology, the AI, is from 2018, so SpamBrain is technically not new.

Here is what SpamBrain looks like:

Google Spambrain

Here are the high level metrics out of the 2021 Google webspam report:

  • ~6 times higher identification of spam sites
  • 70% reduction in hacked spam sites
  • 75% reduction in gibberish spam on hosted platforms
  • 99% "spam free" search results

To be fair, Google has been saying it has been 99% spam free since 2019.

SpamBrain is Google's AI-based spam-prevention system that it launched in 2018 but never spoke about externally as SpamBrain.

Here is the 2020 spam report, then 2019, 2018 and 2017 and there were more.

So now we will see ads from SEOs on optimizing for SpamBrain?

Forum discussion at Twitter.

Note: This was pre-written and scheduled to be posted today, I am currently offline for Passover.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: November 11, 2024

Nov 11, 2024 - 10:00 am
Google News

November 2024 Google Webmaster Report

Nov 11, 2024 - 8:01 am
Google

Google AI Overviews Testing Anchor Text Based Hyperlinks

Nov 11, 2024 - 7:51 am
Google Ads

Google Ads Allows US Elections Ads Again Today

Nov 11, 2024 - 7:41 am
Google Ads

Google Ads Editor Version 2.8 Is Now Out

Nov 11, 2024 - 7:31 am
Google

Google Tests Dropping Site Name & Favicon From Search Results

Nov 11, 2024 - 7:21 am
Previous Story: Google Meeting Room Named "More Cowbells" - Cowbells Hanging From Ceiling