Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Search Engine Roundtable Stories:
- Google: Break YMYL & Non-YMYL Content Into Separate Sites
If your website contains both YMYL, your money / your life, and non-YMYL topics of content, you may want to consider separating those out into their own standalone websites. Google's John Mueller implied that sometimes Google can do that automatically but it is safer to do it on your end so that you don't have to meet a specific E-A-T, expertise authority trustworthiness, threshold for the non YMYL content on that site. - Report: Google Local Reviews Not Publishing
There are numerous reports of reviews not publishing and going live in the Google local results. So if someone leaves a business a review in Google Maps and Google Local, those reviews are either very much so delayed or just not publishing. Maybe there is some sort of technical bottleneck with the reviews pipeline? - Google Page Experience Algorithm Update Won't Be Real Time
The upcoming Google Page Experience Update which is suppose to launch next month is not going to be real time, like some of Google's other algorithm updates. This is kind of obvious, since we know there is a 28-day delay in gathering the core web vital data. - Google Image Search Does Not Index CSS Background Images
Google's John Mueller reminded us that when it comes to your CSS background images, Google won't be indexing or ranking those images in image search. John Mueller said on Twitter "last I checked, we don't use CSS background images for image search." - The Metropolitan Museum of Art Google Doodle
On the 151th anniversary of the MET, The Metropolitan Museum of Art, the largest art museum in the United States, Google posted a GIF as a Doodle on its home page to celebrate the day. The MET was established on April 13, 1870 but the The Fifth Avenue building opened two years later on February 20, 1872, at 681 Fifth Avenue. - Arcade Room at Google Chicago
Here is a photo from January 2020, shortly before the COVID lockdowns, of the arcade room at Google Chicago offices. I think they have multiple rooms like this but here is one with the wood paneling.
Other Great Search Forum Threads:
- Google doesn't use Analytics at all for Search. Implement Analytics however you want, or don't use Google Analytics (use something else, or use nothing) -- it's totally up to you. The w, John Mueller on Twitter
- Users don't care whose fault it is when a site is slow., John Mueller on Twitter
Search Engine Land Stories:
- Smart bidding updates in Google Ads
- The business imperative behind inclusion and diversity
- Marketers not surprised by Google’s ‘Project Bernanke’, ‘Jedi Blue’
- SMX Create is happening tomorrow… don’t miss out!
- In search of your most memorable moments; Monday’s daily brief
- Video: Fay Friedman on duplicate content, featured snippets & people also ask
Other Great Search Stories:
Analytics
- Why CMOs should put privacy first, Think with Google
Industry & Business
- Google: US-EU tech trade is 'fraying' and we need a new council to save it, ZDNet
- Microsoft accelerates industry cloud strategy for healthcare with the acquisition of Nuance, Microsoft
Links & Content Marketing
- 7 Questions to Ask When Hiring a Content Marketing Agency, Moz
- Trends in SEO That Are Being Affected by PR in 2021, SEM Rush
Local & Maps
Mobile & Voice
- Google on iOS Adds Shortcut to Delete 15 Minutes of Voice Search on Request, Voicebot
- Google is bringing its first Lens feature to the web, Android Police
- Siri Reveals Apple Event Planned for Tuesday, April 20, MacRumors
SEO
- Critical & Common E-commerce SEO Issues that Need to Stop Happening (& How to Fix Them), Aleyda Solis
- How to run Bayesian SEO tests, Kevin Indig
- SEO Analysis Increase The Global Classroom Community Visibility, SEM Rush
- Smart Delta Reports - How To Automate Exporting, Filtering, and Comparing Google Search Data Across Timeframes Via The Search Console API and Analytics Edge, GSQI
- Which is the best video hosting platform for SEO?, Yoast
- Core Web Vitals: The Ultimate Guide [March 2021], Content King App
- How to remove a Google penalty, Vertical Leap
- Technical Optimisation for Articles, SEO for Google News
- Where SEO Fits into the Enterprise Marketing Mix? - Jordan Koene, Searchmetrics
PPC
- Register for Google Marketing Livestream 2021, Google Blog
- The Query Builder Blog Series: Part 2 - Designing a Resource Schema, Google Ads Developer Blog
