Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
We are seeing a spike in volatility and fluctuations with the Google March 2023 core update. Google said some Google Ads advertisers may see a significant performance impact if they do not migrate to GA4. Bing Chat's image creator is now live, despite it being announced a few days ago. Google Business Profiles has a new manage menu feature. Google said non-supported rel link attributes are like normal links. And I posted my weekly SEO video recap with my thoughts on Bard and much more.
Search Engine Roundtable Stories:
- Google March 2023 Broad Core Update Tremors & Fluctuations Continue
As you know, Google has started to roll out the Google March 2023 Broad Core update on March 15th, it should probably continue to roll out through the first half of next week and complete. But like most Google updates, we see tremors and fluctuations during (and sometimes after) the roll out. - Google Ads Can See A Significant Performance Impact By Not Migrating To GA4
As we approach the Google Analytics 4 migration deadline, Google Ads Liaison, Ginny Marvin reminds advertisers that some "advertisers could see a significant performance impact" in their ad campaigns if they do not migrate. - Bing Chat Image Creator Now Working
A few days ago, I reported that Bing Chat has now integrated the Bing Image Creator tool. But the truth is, it was not integrated, not until at least after 4:30 pm ET yesterday, March 23rd. It now works in Bing Chat under "Creative" mode. - Google Business Profiles Has A New Manage Menu Feature
Google Business Profiles seems to have launched a new manage menu feature for restaurants in the web version of the business profile tool. It opens a "your menu on Google" box that lets you either manually build your custom menu in Google or link to your third-party menu partner. - Non-Supported Rel Link Attributes Do Nothing In Google Search
The other day, John Mueller of Google tweeted something true but sarcastic and it seems some took it the wrong way. He said In case you're curious, the rel=dofollow works on links. The thing is, it could have been any rel attribute, such as rel=cheese and it would be treated the same as rel=dofollow, Google would ignore the attribute. - Google Planet Mars Office Design
Did you know that the Google office in Belo Horizonte, Brazil has a room that looks to me designed to look like planet Mars? I can be wrong but look at the volcanic rock like carpets and bubble things - Search News Buzz Video Recap: Google Bard Launched, Bing Chat Image Creation, Generative AI Policies & More SEO/SEM News
The Google broad core update for March is not done yet, and we see tremors. Google started to roll out Bard, and while it is fast and has a sleek interface, it was a bit underwhelming when compared to Bing Chat. In fact...
Other Great Search Threads:
- Free Consultation via LINE for @GoogleAds, Sushan Sharma on Twitter
- It's so crazy looking at our traffic stats and seeing Bing as a major referral, beating Google on some pieces. Huge things are happening in the search market., Jez on Twitter
- The GA4 deadline is fast approaching. UA properties will stop processing new data on *July 1*. That means new data will stop flowing from UA properties into Google Ads which could significantly impact campaign performance., AdsLiaison on Twitter
- We are adding support for plugins to ChatGPT — extensions which integrate it with third-party services or allow it to access up-to-date information. We’re starting small to study real-world use, impact, and safety and alignment, OpenAI on Twitter
- Meet Knowledge Cards 2.0! Our AI-powered infographic-inspired experience is now better than ever, packed with interactive and dynamic content such as charts, graphs, timelines, and visual stories. Discover fun facts an, Microsoft Bing Dev on Twitter
Search Engine Land Stories:
- 6 new Reddit Ads Manager features
- The new Bing making (small) gains on Google Search
- 3 new Google Discovery ads features
- Countdown to GA4: 100 days to make the switch
- TikTok CEO faces congress over security concerns
- Is ChatGPT your secret weapon for SEO content editing?
- Optimizing for Bing Places: Is it worth it?
Other Great Search Stories:
Analytics
- 8 Ways to Harness the Power of Google Analytics 4 for Improved Web Insights, CMSWire
- How Google Analytics Can Inform Law Firm Content Marketing, JDSupra
Industry & Business
- Microsoft Should Spend Big to Win iPhone Search: Former Google Exec, Business Insider
- Bing gains users with AI push, as Google drops, 9to5Google
- Google hires Costello, POLITICO
- Publishers Prepare for Showdown With Microsoft, Google Over AI Tools, Wall Street Journal
Links & Content Marketing
- New YouTube Studio Podcast Support, Content Marketing Institute
Local & Maps
- The benefits of Google reviews, Hallam
- Visual language maps for robot navigation, Google AI Blog
Mobile & Voice
- Bard is making a beeline for Google Messages, Android Police
- The NUIT Attack Uses Near-Ultrasound Audio to Silently Command Your Voice Assistant, Hackster
SEO
- Can you do SEO without tools?, Wix SEO Hub
- Hreflang Explained: An Essential for Global SEO, Know Agency
- SEO Testing Through Forecasting, Lidia Infante
- The E-E-A-T Factor: How To Optimize Your Website's Content For Greater Visibility, Trust, And Success, I Love SEO
- The SEO Metrics Conundrum, SEO Theory
- Is Accessibility Important For SEO?, Koozai
PPC
- 15 best practices for PPC landing pages, Hallam
- New features to help you grow demand with Discovery ads, Google Ads Help
- Maximizing ROI with Google Ads Tags: A Comprehensive Guide, PPC Expo
Search Features
- Google Search iOS app removes Collections from bottom bar, 9to5Google
- No, Google Bard can't leak Pixel news or release dates, 9to5Google
- 4 ways Google can you help you celebrate Ramadan, Google Blog
Other Search
- ChatGPT plugins, OpenAI
- Bard Fork, and How to Talk So Chatbots Will Listen, New York Times
- How AI Chatbots Are Helping Some People Have Hard Conversations, New York Times
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