Google Ads Can See A Significant Performance Impact By Not Migrating To GA4

Mar 24, 2023 - 7:21 am 3 by
Filed Under Google Ads

Google Analytics 4 Ads Performance 640

As we approach the Google Analytics 4 migration deadline, Google Ads Liaison, Ginny Marvin reminds advertisers that some "advertisers could see a significant performance impact" in their ad campaigns if they do not migrate.

Ginny wrote this on Twitter, first talking about the Google Analytics 4 deadline, saying "the GA4 deadline is fast approaching. Universal Analytics properties will stop processing new data on July 1." Ginny added, "that means new data will stop flowing from UA properties into Google Ads which could significantly impact campaign performance."

Later, Scott Redgate asked about that, saying "for advertisers who are currently pulling in conversions from UA, and don't upgrade, spend in campaigns like PMAX will drastically decrease if target ROAS/CPA is set (as system won't detect any conversions). That could potentially have huge implications for Google's revenue?"

Ginny responded to this saying, yes, it can. "Advertisers could see significant performance impact if their conversion bidding is still set to UA after July 1. We encourage customers to migrate on their own now to be sure everything is properly transferred to GA4," she wrote.

So you better migrate to GA4 by July 1, before it impacts your Google Ads performance.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Web Analytics

Google Analytics Real Time Reporting Broken Again

Jul 17, 2025 - 10:40 am
Search Forum Recap

Daily Search Forum Recap: July 17, 2025

Jul 17, 2025 - 10:00 am
Google

Google AI Mode Gets Gemini 2.5 Pro & Deep Search For A Fee

Jul 17, 2025 - 7:51 am
Google

Google Discover Officially Gets AI-Generated Summaries

Jul 17, 2025 - 7:41 am
Google

How The Google Ask For Me Feature Works & New AI Local Calling

Jul 17, 2025 - 7:31 am
Google

Google Tests Much Larger Favicons In Search

Jul 17, 2025 - 7:21 am
Previous Story: Non-Supported Rel Link Attributes Do Nothing In Google Search