Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google Posts insights analytics is no longer; it is gone. Google Search is testing related products as a standalone section. Google says having a website with the same name as another is okay with them (but you may have legal issues with that). Google is testing round map pins with photos.
Search Engine Roundtable Stories:
- Google: Google Quality Updates Can Impact Crawling & Indexing
Google's John Mueller said again that its quality updates, like core updates and the others in the family, can not just impact the ranking of a page in Google Search but also how Google crawls and if Google decides to index that page. - Google: Having A Website With The Same Name As Another Site Is Fine For Search
Google's John Mueller was asked about if it is okay with Google Search to have a website with the same name as another site on the internet. John said he could not give legal advice around copyright issues but he said when it comes to Google Search and SEO, it is fine. - Google Discontinues Google Posts Insights
Google Posts insights is no longer working, it has been discontinued according to the Google Business Profiles API documentation for the deprecation schedule. - Google Search "Related Products"
Google has a "related products" section in its search results. This seems similar to the similar products concept, but it looks like the other query expansion options for Google Search results. - Google Maps Tests Business Photo In Round Map Pin
Google is testing displaying a round map pin that has a business photo in the pin itself. This is supposedly working on some Google Maps devices when you request directions. - Singapore Google Product Expert Summit
Here is a photo the Google Search Central team shard on Twitter about a month ago of Daniel Waisberg and some Google product experts, including Kenichi Suzuki, smiling at the event.
Other Great Search Threads:
- December 2022 Update, What if I Change to a Subdomain?, WebmasterWorld
- Google Warns Over "Any Method" Used to Auto Generate Lots of Content For Rankings, WebmasterWorld
- People do it different ways, it ... depends on your situation. I'd check out the documentation we have for international sites, I think we mention the variations there., John Mueller on Twitter
- Unfortunately, I think you'll find that there is no such thing as objective, "pure", exact data when it comes to the Internet, especially once you compare different source, John Mueller on Twitter
- Are you adding datestamps to your URLs? That can make the number of URLs increase dramatically, and will make it significantly harder to crawl & index your content (and to recognize when things change)., John Mueller on Twitter
- I don't think there's a particular reason, but I also struggle to understand how it's useful to have. Wouldn't things like keyword planner be more relevant, since sites usually focus more on their target audience?, John Mueller on Mastodon
- I'd look into the difference between lab and field data - there's a lot of information on that on https://t.co/gfDl8FXFlW, including ways you can measure it on your own., John Mueller on Twitter
- I'm hanging out with the Google Search Console team for a few days. What's on your mind that you'd like to see in Search Console, or see more of there?, John Mueller on Twitter
Search Engine Land Stories:
- How to avoid 7 mistakes that tank retail Performance Max campaigns
- This day in search marketing history: January 17
Other Great Search Stories:
Analytics
- Best Practices for Creating a GA4 Test Property, Online Metrics
Industry & Business
- Google to come up with 381,000 sq ft data centre in Navi Mumbai by 2025, Business Standard News
Links & Content Marketing
- 9 Tactics to Increase Brand Awareness (Tried & Tested), Ahrefs
- Content inclusivity: Everything you need to know, OnCrawl
- How a Mentorship Program Can Help Both Mentors and Mentees, Content Marketing Institute
- Why It's Important to Have a Local SEO Content Plan, SearchLab Digital
Local & Maps
Mobile & Voice
- Google is reportedly developing its own version of Apple's AirTag tracker, Android Police
- Google Translate rolls out offline translation for 33 new languages, BGR
SEO
- 6 Tips to Boost Your Entity SEO, Rank Ranger
- How to fix your Shopify product URL structure for better SEO performance, Freddie Chatt
- IndexWatch 2022: Google UK SEO Visibility Winners, SISTRIX
PPC
- Best Strategies for Mastering eCommerce PPC Management, PPC Expo
- Holiday hits: The top Video ads of the season, Microsoft Advertising
- Too Few Marketers Grasp the Difference Between Strategy vs. Tactics; We Need to Fix That, SparkToro
Search Features
- AI is making the world a better place, Google Blog
- Microsoft Plans to Build OpenAI Capabilities Into All Products, Wall Street Journal
Other Search
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