Google My Business Adds Latino-Owned Attribute

Sep 28, 2021 - 7:51 am 0 by
Filed Under Google Maps

Google My Business Latino

Google has added a new business attribute to the Google My Business console. You can now specify if your business identifies as a Latino-owned business and if so, you can add that attribute to your business profile and highlight it in Google Search and Google Maps.

If you login to Google My Business, click on your business, go to the info tab and then edit your attributes you will see Black-owned, Latino-owned, veteran-led and women-led options. The new attribute is the Latino-owned, here is a screenshot:

Google My Business Adds Latino-Owned Attribute

So if you run a Latino owned business, adding the attribute might help highlight your business in Google Search and Google Maps. If you have clients that do, let them know and help them decide if they should add this attribute to their business profile.

Colan Nielsen spotted this first and posted it on Twitter.

Forum discussion at Twitter & Local Search Forum.

Note: This was pre-written and scheduled to be posted today, I am currently offline for Simchat Torah.

Update: Google did announce this later over here and this is what the label looks like:

click for full size

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Rumbling, Manual Actions FAQs, Core Web Vitals Updates, AI, Bing, Ads & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Updates

Google Urges Patience As The March 2024 Core Update Continues To Rollout

Mar 18, 2024 - 7:51 am
Google

Official: Google Replaces Perspective Filter With Forums Filter

Mar 18, 2024 - 7:41 am
Google Maps

Google Business Profiles Now Offers Additional Review After Appeal Is Denied

Mar 18, 2024 - 7:31 am
Google Maps

EU Searchers Complaining About Google Maps Features Changes Related To DMA

Mar 18, 2024 - 7:21 am
Google

Google Showing Fewer Sitelinks Within Search

Mar 18, 2024 - 7:11 am
Search Forum Recap

Daily Search Forum Recap: March 15, 2024

Mar 15, 2024 - 4:00 pm
Previous Story: Google Local Pack Header Can Show Brands Over Keyword Search