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As I reported at Search Engine Land, Google has added a new women-led attribute icon to the local panel result in the mobile search results for those businesses owned by women.
To active the icon, login to your Google My Business, click on your listing and then click on the "info" tab on the left-hand side. You can then scroll down to the "Add Attributes" section, click on the pencil icon and a new dialog box will pop up letting you click on the "+ Women-led" button to apply it to your business listing.
After you add it and you look at your business listing in the local panel in the search results, you will see the new women-led icon:
Forum discussion at Twitter.
