Google: Links Have To Be On Indexed Pages To Be Counted & Not All Indexed Links Are Counted

Jan 11, 2022 - 7:41 am 2 by
Filed Under

Links Indexed Not Google

Google said it is okay to ignore toxic links that some tools are reporting but why? Well, we know that for a link to be counted by Google the page linking out needs to be indexed by Google in the first place. Plus, Google, since Penguin 4.0, doesn't even count all links, even if they are on indexed pages. So it makes you wonder, why are so many SEOs buying links if it is hard to know if they really work?

This topic came up again when Ori Zilbershtein asked on Twitter about if a link that is toxic is counted if the page that link is on, is not in Google's index. Here are those questions:

John Mueller of Google replied, as you'd expect, "If they're not indexed, I wouldn't assume the links do anything."

John then explained two important points:

(1) Links that are on indexed pages can be ignored by Google anyway.

(2) There is no API for testing if a page is indexed

John explained that there is no way for a tool to know if a page is indexed "without breaking our TOS." Of course, most of the tools break the TOS anyway, and Google looks the other way.

But again, if you love using the disavow file, you can - if it makes you sleep better but sometimes disavowing too much can hurt.

Forum discussion at Twitter.


Popular Categories

The Pulse of the search community


Search Video Recaps

Google Core Update Volatility, Helpful Content Update Gone, Dangerous Search Results & Ads Confusion - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: April 12, 2024

Apr 12, 2024 - 4:00 pm
Search Video Recaps

Search News Buzz Video Recap: Google Core Update Volatility, Helpful Content Update Gone, Dangerous Google Search Results & Google Ads Confusion

Apr 12, 2024 - 8:01 am
Google Search Engine Optimization

Google: Indexing & Algorithm Updates Are Independent

Apr 12, 2024 - 7:51 am
Google Search Engine Optimization

Google Structured Data Carousels Beta Docs Clarifies Feature Availability & Markup Location

Apr 12, 2024 - 7:41 am

Google: Ranking In Shopping, Images & Other Verticals Doesn't Hurt Your Web Rankings

Apr 12, 2024 - 7:31 am

Google Knowledge Panels - Mentioned People

Apr 12, 2024 - 7:21 am
Previous Story: Google Ads Disapproved Ads Auditor