Google Tests Blue Highlighting Text Within Search Result Snippets

Sep 18, 2023 - 7:31 am 1 by

Woman Highlight Google Logo

Google seems to be testing highlighting portions of text in the search result snippets. This seems different from the highlighting of featured snippets, people also ask, things to know or sections of the explore feature. This is Google using blue highlight on the normal search results snippets.

This was spotted by Jonas Sickler who posted the following screenshot on X:

Google Highlight Blue Snippet Text

I personally cannot replicate this but Jonas said, "Google is highlighting parts of the descriptions in blue for the first 10 search results." "I did this search on mobile. Also, the "descriptions" under the links in the SERP are like mini featured snippets defining the KW. They aren't the meta descriptions. When you click the text, it takes you directly to the highlighted text like a featured snippet would," he added.

Again, it is not uncommon to see this for featured snippets and friends but for the main search results snippets, this is not common.

Forum discussion at X.

Update: Also for ads:


Popular Categories

The Pulse of the search community


Search Video Recaps

Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Video Recaps

Search News Buzz Video Recap: Google Ranking Volatility, Ads In Google AI Overviews, Sundar Pichai Interview, Heartfelt Helpful Content & More Ad News

May 24, 2024 - 8:01 am
Google Search Engine Optimization

Google: The Site Reputation Abuse Policy Enforcement Not Yet Algorithmic

May 24, 2024 - 7:51 am
Google Search Engine Optimization

Google Search Can Now Index Electronic Publication (EPUB)

May 24, 2024 - 7:41 am

Directory Of Embarrassing Google AI Overviews

May 24, 2024 - 7:31 am
Web Analytics

Google Analytics Real-Time Reports Adds Users In Last 5 Minutes

May 24, 2024 - 7:21 am

New Google Search Profiles With Reviews & Notes

May 24, 2024 - 7:11 am
Previous Story: Bing Tests Lock Icon In Search Results For Secure Websites