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Last week we saw Google testing highlighting text in the featured snippets. Now I am seeing reports of Google testing highlighting text in the people also ask.
Yes, people also ask are part of featured snippets, so it makes sense but I wanted to document this separately.
Here is a screenshot from Shalom Goodman on Twitter of this in action:
Like I reported earlier, Google was testing yellow and blue highlights in featured snippets, here are old screenshots of that:
Also, Google is testing a new larger font:
(SEO)
— Shalom Goodman (@ShalomGood) September 19, 2022
It seems like there's a new font for the PAA.
Also, there's highlighting in PAA. I know we've recently seen highlighting in Featured Snippets.@rustybrick have you seen this?
The second image is regular pic.twitter.com/sFUkY6ZgGR
@rustybrick
— nishant Gupta (@nishant76026848) September 20, 2022
Google is testing big font size on the search for People also ask: pic.twitter.com/KunbE8QEdC
Forum discussion at Twitter.
Update: Now also in blue highlights:
↗️ Head ups:-
— Khushal Bherwani (@b4k_khushal) March 24, 2023
🆕 Now google testing blue highlights at PAA section.
Before we saw this at FS and Explore section - https://t.co/jk2jebLR7G
Now at PAA Section .@rustybrick #SEO #Google pic.twitter.com/lCaRaSbxOU
