Google Search Ranking Volatility & Chatter Heats Up October 20 & 21
Google Search rankings seem to be getting super volatile again, this is alongside the search industry chatter that has been spiking to unusual levels over the past 24 hours. As a reminder, the third-party tracking tools may still be struggling to track the volatility, but when I look at that, coupled with the industry chatter, I think we have an unconfirmed Google update going on.
Latest Articles
Google Business Home - New Google Business Profiles Home
Google has launched a new "home" for Google Business Profiles named Google Business Home. It is a beta, but I just received an email with access to the new Google Business Home. Google wrote, this beta experience...
Daily Search Forum Recap: October 22, 2026
Here is a recap of what happened in the search forums today...
Search Video Recaps
Google Search Tests Layout Change For Local Knowledge Panel
Google is testing moving things around in the local knowledge panels in Search by swapping the position of the company name, ratings, description and action button with the business photos. It is a subtle change and it matches the current mobile design on Google Search more but it is a change.
Google Ads New Translation Tool
Google Ads is now rolling out the Translation tool within the advertiser console. This allows advertisers to "Translate your campaigns to reach global customers and boost your conversions," Google wrote.
Google Ads Customer Lifecycle Goals: Value Mode, Retention Goals & Percentage Multipliers
Google Ads is rolling out three updates to customer lifecycle goals to help advertisers before the holidays. These three updates include (1) expanding high value mode to Shopping Campaigns, (2) expanding customer retention goals and (3) new percentage multipliers.
3 New Studies Suggest AI Visibility & Search Not Worth Investing In
There are three new studies out over the past week that suggest that spending time, money and resources on AI visibility and AI search may not be worth it. In short, the studies all show that AI Search or AI services send a tiny fraction of traffic (and conversions) when compared to Google Search.
Google Ads Sponsored Products Expand To Include Product Attributes
Google Ads is testing showing Sponsored Products results that dynamically expand to show product attributes at the bottom of the ad units in a gray background color.
Archives
Google Pauses Ads For Russian Advertisers & Serving Ads To Russians
Oct 22, 2026Google On robots.txt Rules For AI Crawlers, Emojis, International URLs & More
Oct 21, 2026Google On Taking Sites Down When Fixing The Emergency PHP Exploit - PHP2Shell
Oct 21, 2026Daily Search Forum Recap: October 21, 2026
Oct 21, 2026Google Updates Control What You Share With Google Search With Existing Options
Oct 21, 2026Google Ads New: Save & Test Asset Group Changes
Oct 21, 2026Google Ads Updates Smart Bidding Learning Doc With 7-Day Limit & Best Practices
Oct 21, 2026Picture of the Day
