Google has just announced the release of the June 2026 spam update and said it should only take a few days to roll out. Truth is, we kind of saw this coming, although Google would say no, we did not.
Here is a recap of what happened in the search forums today...
Google is updating its Google Ads Destination Mismatch policy in early July 2026 to allow the final URL to redirect to a different domain in some cases, with prior approval from Google. This was previously not allowed, as ads generally should take you to the final destination URL, but in some cases, Google Ads will allow it.
Google added a lot more detail to a Google help document on using broad search for Local Services Ads. Google added a section on the setting, how to disable broad search, how to view leads from broad search, some nuances and how to target multiple verticals.
Google published new ways to remove and prevent Google Merchant Center from showing products "Found by Google" in your product feed. This is when Google finds products on your site by crawling your site, not through your feed.
Google Ads is rolling out new data columns that show unique search categories with clicks, conversions and impressions. This is different from just the clicks column, which is also available in this report.
Google Ads is rolling out a new section under the Conversions section labeled "Shop diagnostics." It says, "This report helps diagnose shop sales reporting and optimization eligibility."
Google is making a change to how it reports on the Multiplex ads units, where starting on June 23, 2026 where Google will report every ad in the grid as its own ad request. Previously, ads in a Multiplex ad unit are counted as one ad request with multiple impressions for each slot within the grid.