Entries from Search Engine Roundtable tagged with 'yahoo search marketing'

The Yahoo Search Marketing Blog announced two main changes that went into place yesterday. (1) The most important change was that a new pricing algorithm is in place. Yahoo said, "we're now expanding the adjustments we make to our click...

Posted on September 11, 2009 8:17 AM

I've spotted a few posts in the forums complaining about how Yahoo is reporting very few clicks and impressions on both the Yahoo Search Marketing side and Yahoo Publisher Network side. The simple answer is that this may not a...

Posted on August 24, 2009 7:33 AM

Even though I kind of mocked Bing's spam tests as being the cause for many people seeing the search share of Microsoft's Bing as seizing market share, it is not the case in most situations. In most situations, the search...

Posted on June 26, 2009 8:33 AM

It has been a very hard road for Yahoo, virtually since they began running down the path of building their own search engine and Panama (their new search marketing platform). I honestly miss the old Yahoo where we had Overture...

Posted on June 26, 2009 8:21 AM

The Yahoo Search Marketing Blog announced that Google is not the only ones testing favorite icons (favicons) in the search ads. Yahoo said they are doing a limited test of favicons in the search ads in order to give their...

Posted on May 11, 2009 8:16 AM

A month ago, Yahoo made some serious enhancements to the search marketing platform, improving the local targeting capabilities amongst other features. WebmasterWorld moderator, werty, has been gathering local data since the feature has been released and has posted the somewhat...

Posted on April 13, 2009 8:36 AM

Last week, Yahoo announced enhancements to their search marketing platform. Part of that announcement was that they added the day parting option, giving advertisers the ability to say they want to show their ads on specific days and different times...

Posted on March 24, 2009 7:04 AM

As expected, yesterday, Yahoo launched several enhancements to their search marketing platform that brings them up to speed with many of the competing products and in some way, surpasses some features of their competitors. The main issue for Yahoo is...

Posted on March 17, 2009 8:25 AM

A WebmasterWorld thread has complaints from Yahoo Search Marketing advertisers on the conversions, or lack there of, from Yahoo Shopping. For example, if you do a search on Yahoo Shopping for ipods you may see Yahoo Search ads at the...

Posted on March 13, 2009 9:03 AM

Many Yahoo Search advertisers are reporting that Yahoo has decreased the minimum bid requirements on some keywords in their campaigns over the past couple days. A WebmasterWorld thread has several advertisers confirming this activity. In fact, I received a message...

Posted on February 26, 2009 8:12 AM

Yesterday, Yahoo announced new ad solutions for advertisers to better target and reach potential customers. I wrote about the news at Search Engine Land, but let me sum it up here quickly. Yahoo is offering three new offerings: Search Retargeting,...

Posted on February 25, 2009 8:19 AM

The Yahoo Search Marketing Blog has officially announced the launch of video and image ads within the search results. Currently, you can see the results for searches at Yahoo on esurance or pedigree. Here is a screen shot of it...

Posted on February 19, 2009 8:52 AM

A WebmasterWorld thread reports that some Yahoo advertisers are upset with what they call a recent drop in traffic from Yahoo's ad network. Others confirmed what this advertiser said, saying that his traffic is "way down" from the Yahoo Search...

Posted on February 16, 2009 8:23 AM

Remember when Yahoo sent out notifications about updating their Yahoo Search Marketing terms of service, which basically gave them the right to "optimize" campaigns without consent or warning? There was a huge outcry for such activity, even though this was...

Posted on January 28, 2009 1:58 AM

I am honestly surprised I have not seen more discussion around this topic in the forums recently. A couple days ago, I reported at Search Engine Land that Yahoo is shutting down Content Match in the UK, Germany and other...

Posted on January 16, 2009 8:33 AM

The past week has been a rough one for Yahoo, in terms of advertiser relations. First they emailed notifications of the terms and conditions, which got them in major hot water. Then even after the hot water, they had the...

Posted on January 12, 2009 7:46 AM

This week I reported how Yahoo notified advertisers of a change to their terms and conditions, which explicitly gave Yahoo legal rights to change advertisers campaigns and keywords without permission from the advertiser. In fact, this has been the case...

Posted on January 9, 2009 8:01 AM

Last night, Yahoo sent out an email to their Search Marketing advertisers, notifying them that they have updated the terms and conditions. So I compared the current version to the archived version to see what significant changes have been made....

Posted on January 6, 2009 8:52 AM

At Search Engine Watch Forums, Discovery has a gripe. He has noticed that the top performing keywords on Yahoo Search Marketing are no longer top-performing. Yahoo is invalidating them and making them inactive due to minimum bid requirements. He wonders...

Posted on November 24, 2008 9:20 AM

The Yahoo Search Marketing blog has announced that those utilizing the Sponsored Search account functionality can now block 500 domains instead of the standard 250. While this is helpful--after all, the number of blocked domains has now doubled--there's a concern...

Posted on November 17, 2008 9:27 AM

A bunch of SEOs at DigitalPoint Forums are wondering why certain URLs listed in the Yahoo Search results are redirected through SEO company landing pages. Some SEOs feel it is a weird for of paid ads within the free Yahoo...

Posted on November 10, 2008 7:47 AM

We have recently wrote about Yahoo Charging More & Giving Less. But it seems like a new wave of spikes in minimum bids have been surging through Yahoo Search Marketing campaigns. A WebmasterWorld thread has a few advertisers complaining that...

Posted on November 4, 2008 8:26 AM

YahooPete has written on three of his usual forums to let us know that Yahoo Search Marketing has come out with many desired features. They include: * Country-level targeting * City and zip-level targeting * Targeting English-speaking US and Canada...

Posted on October 23, 2008 9:29 AM

Yahoo has said they have improved the relevancy of their ads in the content network, or as you know it - the Yahoo Publisher Network. Yahoo's official forum representative, YahooPete, posted threads at WebmasterWorld, DigitalPoint Forums and Search Engine Watch...

Posted on October 13, 2008 5:58 AM

A couple days ago, Tamar reported that Yahoo Search Marketing raised the minimum credit card amount to $250 for the Yahoo Product Submit program. Yahoo then sent us a statement, calling this change "in line with the industry's competitive norm."...

Posted on October 2, 2008 8:29 AM

A WebmasterWorld member is a bit disappointed at an email he received from Yahoo which says that Yahoo will be raising the price of the minimum credit card amount to $250, up 10x from the previous amount of $25. Here's...

Posted on September 29, 2008 9:53 AM

Google has an AdWords Editor, Microsoft is testing adCenter Editor (beta), but there is no word from Yahoo on a desktop editor for their Search Marketing platform. An old WebmasterWorld thread was recently refreshed with the question, when is it...

Posted on September 11, 2008 7:59 AM

YahooPete has visited the forums lately to announce a number of new features within Yahoo Search Marketing for the month of July. Now, there are ad performance report enhancements which contain three new columns: your ad ID, a visual representation...

Posted on July 28, 2008 10:29 AM

In May, we reported that Yahoo stopped enabling signs ups and enrollments for the Yahoo Ambassador Program. The Ambassador program is basically a higher level of support for the Yahoo Search Marketing product and service. Today, I noticed a WebmasterWorld...

Posted on July 24, 2008 8:21 AM

CNet reports that the search advertising agreement between Google and Yahoo can seriously impact advertisers -- in a bad way. CNet's report states that "A Yahoo-Google deal could drive up Yahoo keyword prices by an average of 22 percent." The...

Posted on July 16, 2008 9:35 AM

Yahoo has been having a rough time over the course of the past several months. But that doesn't mean the company stops working and competing, at least that is what you would think. YahooSarah, the official Yahoo representative at WebmasterWorld,...

Posted on July 16, 2008 7:45 AM

First there was Goto.com (aka Overture.com) as the leader in PPC by advertiser spend. Then Google outpaced Overture. Overture was bought by Yahoo and Yahoo's Overture (now Panama) secured the second place in advertiser spend. Well, now, it seems like...

Posted on July 9, 2008 7:57 AM

A couple weeks ago we reported that more Google AdWords phishing email scams were being sent out. While those emails continue to be sent out, the same scam artists are sending out similar emails branded for Yahoo Search Marketing. Here...

Posted on June 17, 2008 7:23 AM

Last night at 6:30pm (EST), Yahoo announced a search ad deal with Google and discontinued talks with Microsoft. As you would imagine, this made major news - so read all the news stories, go to Techmeme, they organized most of...

Posted on June 13, 2008 7:45 AM

Yahoo, historically, has always been perceived as a company that took click fraud seriously. In fact, they launched the Traffic Quality Center in 2007 to make that statement. In addition, we have seen examples of Yahoo refunding money to advertisers...

Posted on June 12, 2008 7:47 AM

A WebmasterWorld thread reports a change to the Yahoo Search Marketing terms of service. The change basically says that Yahoo can add or edit your ads and you must pay for the clicks on those ads. Here it the legalize:...

Posted on June 4, 2008 9:48 AM

Yahoo made small, but significant changes, to the layout of the top search ads. It seems like Yahoo is now showing a maximum of three ads at the top of the page, when they use to show four ads. Plus,...

Posted on May 22, 2008 12:46 PM

An interesting phenomenon is occurring within Yahoo Search Marketing that has been expressed pretty intensely by affected advertisers at WebmasterWorld. According to the impacted advertisers, the quality of their campaigns have gone down because of false impressions that have been...

Posted on May 16, 2008 9:23 AM

Try it, a search on plumbers or bowling or lawyers and so on all may return a fourth line to the search ads at Yahoo Search. The fourth line might show a geo-location. Here are some pictures: If the advertiser...

Posted on May 13, 2008 6:46 AM

A forum member pointed out that the Yahoo Ambassador Program signup page is no longer accepting new members. I'm not able to find any news on this story at press time, but I do have a screenshot of the page:...

Posted on May 12, 2008 9:18 AM

A WebmasterWorld thread has a copy of an email a Yahoo Product Submit advertiser received. The email basically says that Yahoo will be switching from a flat category price structure to a bidding marketplace type of structure, like we have...

Posted on May 6, 2008 8:22 AM

Last night, the big news was again Microsoft/Yahoo/Google business dealings. You can see all the headlines at Techmeme, including (1) Microsoft might start the hostile takeover today (tomorrow) and (2) Yahoo might announce they will continue to carry Google ads...

Posted on May 2, 2008 8:16 AM

Want to see invalid clicks on your Yahoo Search Marketing campaign? The YSM team has launched a new feature called the Click Filter Report. This report shows you data on clicks that Yahoo has deemed invalid, and can be customized...

Posted on April 24, 2008 9:06 AM

Search Engine Watch Forums moderator, abbottsys, posted detailed feedback on Google Ads Being on Yahoo Search. The Search Engine Watch Forums thread has only one post but deserves a lot more participation, in my opinion. Normally, I would summarize, but...

Posted on April 24, 2008 8:15 AM

Yahoo's new minimum bids are now official live, and several advertisers have posted their new minimum bid increases at both WebmasterWorld and Search Engine Watch Forums. Each advertiser who noticed a change in their minimum bid said they noticed an...

Posted on April 18, 2008 7:35 AM

Yesterday I reported that Google stopped running the Yahoo ads test that they started a week earlier and then asked why. I asked why would they stop the test early? Well, the answer is that they did not. The individual...

Posted on April 18, 2008 7:28 AM

Bigreds, an internet retailer has decided to sue Yahoo for $1 million over click fraud starting back in 2002. Yahoo offered Bigreds $17,000 back, but Bigreds wants more and they are suing for over $1 million in damages and penalties....

Posted on April 17, 2008 7:56 AM

Yahoo told us they were testing Google ads on Yahoo Search for a two week period within the US market only. Again, a two-week period, so why am I receiving reports that the test is now complete, after just a...

Posted on April 17, 2008 7:25 AM

Yesterday I inaccurately reported that Yahoo's new minimum bid prices were live. That was wrong. What is live is the new user interface that shows one's minimum bid. In fact, I showed a screen shot of the location of where...

Posted on April 17, 2008 7:18 AM

Yahoo told us to prepare for a minimum bid change, where now quality and value will impact an advertisers minimum bid for a keyword buy. Those minimum bids have now gone into affect, according to a WebmasterWorld thread. We knew...

Posted on April 16, 2008 7:28 AM

There are a few early reports that some Google AdWords advertisers received what is called a Google Slap, basically a spike in their minimum CPCs due to Google's quality score. A WebmasterWorld thread has two confirmed reports over the weekend...

Posted on April 14, 2008 7:18 AM

Yesterday I reported that one of the many Yahoo announcements were that Yahoo was going to test running Google ads on Yahoo Search USA. According to a Search Engine Watch Forums thread, the Google ads are now live on Yahoo....

Posted on April 11, 2008 6:52 AM

YahooPete has visited the forums over the weekend and has announced that Yahoo! Search Marketing's customer support hours have changed. The new hours are: Monday – Friday: 6:00 a.m. to 6:00 p.m. Pacific Time Saturday: 7:00 a.m. to 4:00 p.m....

Posted on March 31, 2008 9:17 AM

A WebmasterWorld member asks about the frequency of Quality Index updates on Yahoo Search Marketing. The answer is that the Quality Index updates daily provided that your ad has served impressions the day before. How can you maximize your Quality...

Posted on March 27, 2008 9:13 AM

A WebmasterWorld thread has a horror story about how difficult it seems to take PPC data out of Yahoo! Search Marketing and port it to another account. In this particular case, the person is trying to detach from a search...

Posted on March 26, 2008 10:16 AM

Last week, at Search Engine Land, I wrote Yahoo Graphical/Video Search Ads Named Partner Results, and then Greg Sterling did a nice follow up with his Branding Coming To Search In A Big Way. The point is that video in...

Posted on March 26, 2008 7:52 AM

Over at WebmasterWorld, moderator werty asks about the quality of YSM traffic. Has it changed, improved, or worsened? Within the past few months, people have been seeing an increase of quality with Yahoo! Search Marketing. You can now exclude partners...

Posted on March 21, 2008 10:03 AM

I broke the news last night with my Search Engine Land post named Minimum Bids In Yahoo About To Change. In short, the Yahoo Search Marketing search network will no longer have a fixed minimum bid of $0.10. It now...

Posted on February 27, 2008 9:07 AM

Reports are coming from DigitalPoint Forums that the reporting tools at Yahoo Search Marketing is a bit lagged. It appears that although the reports are typically updated with recent data every 15 minutes or so, that recently the reports are...

Posted on February 13, 2008 7:38 AM

There has been more and more reports of advertisers getting their AdWords and Yahoo Search Marketing accounts hijacked. One way of this happening is by submitting your username and password on a site that looks like it is run by...

Posted on February 11, 2008 7:39 AM

YahooPete has informed us all that there are new features in Yahoo Search Marketing. He lists them as follows: Keyword Generator that allows you to add keywords to existing ad groups Campaign Tune-Up Alerts (only available in the US at...

Posted on February 4, 2008 9:39 AM

A DigitalPoint Forums thread asks what is the keyword limit per campaign within the Yahoo Search Marketing ad marketplace? Based on the YSM help section, you can have up to 1,000 keywords per ad group and up to 20 ads....

Posted on January 25, 2008 7:57 AM

We rarely talk about the Yahoo Directory these days, but Loren Baker at Search Engine Journal spotted Yahoo serving images near the sponsored listings within the Yahoo Directory. For example, the NY Internet Consulting directory has tons of ads, most...

Posted on January 11, 2008 7:31 AM

Search Engine Watch Forums held a poll that asked forum members what their perceptions were of the most improved pay per click program in 2007. There were only 4 votes, but the clear winner is Yahoo with 3 votes (whereas...

Posted on January 7, 2008 9:39 AM

A member posted a thread at WebmasterWorld in the Microsoft adCenter forum asking how he can advertise in the German market with adCenter. Guess what? You can't, not just yet. However, adCenterEU, the official Microsoft representative in the European market,...

Posted on January 7, 2008 7:42 AM

According to Jeremy Schoemaker's blog, he has recently been terminated from the Yahoo Search Marketing program because 65% of his referrals to the YSM program are signing up with fraudulent credit cards. According to the lengthy email discourse, Yahoo has...

Posted on December 17, 2007 2:31 PM

There is a tip full Search Engine Watch Forums thread with things you can do to fine tune and optimize your new Yahoo Search Marketing campaign, after you preform the migration to Panama from a legacy Yahoo Overture account or...

Posted on December 11, 2007 6:39 AM

I have been spotting threads over the course of the week that Yahoo's Overture Keyword Selection Tool is not loading for people. I tested it myself, and yes, it is not loading for me either. This is nothing new with...

Posted on December 6, 2007 6:43 AM

Yahoo Search Marketing has released a pretty cool feature that allows you to fine-tune your campaign and have greater control (and feedback) over your accounts. Additionally, you can now save your preferences so that when you log in, your previous...

Posted on November 30, 2007 8:56 AM

Have you ever wanted to import a Google AdWords campaign to Yahoo Search Marketing but didn't know how? You do now, thanks to Discovery, who wrote an excellent guide on Search Engine Watch Forums. On the Yahoo Search Marketing end,...

Posted on November 26, 2007 6:58 AM

When you look at the Internet, a lot of people either have concerns, want to get questions answered, but they never talk about when a company goes above and beyond. Perhaps that's because companies don't typically go the extra mile....

Posted on November 15, 2007 9:04 AM

Last week we reported on a thread that accused Yahoo Search Marketing's Block Domain Feature Encouraging Laziness at Yahoo. In short, Yahoo released the domain blocking feature to enable advertisers to block specific publishers from showing their ads. The allegations...

Posted on November 7, 2007 6:54 AM

Yahoo launched domain blocking within Yahoo Search Marketing (their search ad solution) to help give advertisers control on which sites, domains and subdomains they do not want their ads to show up on. So if you see your ad is...

Posted on November 2, 2007 6:51 AM

As expected, Yahoo Search Marketing has launched their blocked domains feature. Advertisers can now block up to 250 sites from showing their ads on the content network. The Yahoo Search Marketing help page has detailed instructions on how to block...

Posted on October 16, 2007 6:45 AM

A WebmasterWorld thread and DigitalPoint Forums thread is reporting that Yahoo Search Marketing is having some major reporting issues. One advertiser noticed he has received 1,201,660 clicks, costing him $965,212.38! Yea, almost $1 million for just over 1 million clicks....

Posted on October 9, 2007 7:33 AM

WebmasterWorld members report that they are getting unqualified traffic from Yahoo! Search Marketing even with the content network turned off. Most of these clicks are coming from parked domains, according to advertisers. According to Yahoo, this is expected, and soon,...

Posted on October 5, 2007 10:07 AM

Last night I reported at Search Engine Land that Yahoo announced the Yahoo SIte Blocking feature we had a scoop on last month is coming to advertisers by mid-October. Yahoo Site Blocking will allow advertisers to define up to 250...

Posted on October 2, 2007 7:55 AM

There is early discussion at a WebmasterWorld thread with some frustrated Yahoo advertisers. Their frustration mostly stems from some of their imports into Yahoo Search Marketing. They say, the import feature doesn't always work. Here is how one advertiser described...

Posted on September 21, 2007 7:34 AM

Yahoo appears to be releasing a new search marketing feature that enables advertisers to block specific sites from displaying on both Sponsored Search and Content Match networks. Discovery at the Search Engine Watch Forums thread writes that the "Site Blocking"...

Posted on September 20, 2007 7:12 AM

Last moth, we reported that Yahoo! Search Marketing will be adding new features. Today, one of those features, payment by PayPal, is a reality. This feature was made live last week. Now advertisers can pay via PayPal and publishers can...

Posted on September 10, 2007 9:04 AM

YahooPete writes in on Search Engine Watch Forums, DigitalPoint Forums, and WebmasterWorld about new features that the YSM team has rolled out. Enhancements to the process for creating an ad Low quality index alert – Advertisers will be alerted if...

Posted on August 31, 2007 9:38 AM

In November 2005, Yahoo lowered the minimum deposit from $30 to $5. Early reports are coming from DigitalPoint Forums that Yahoo has now increased the $5 minimum from $5 to $35. Yes, flipping the minimum deposit back to that number...

Posted on August 31, 2007 7:25 AM

The Yahoo! Search Marketing blog has just announced the launch of a brand new tool, the Traffic Quality Center. The goal of the Traffic Quality Center is to combat click-fraud, learn about traffic quality, and access tips and information regarding...

Posted on August 9, 2007 8:50 AM

MSI in a Search Engine Watch Forums thread said that he was given a report named Subphrase Matching Account Detail (SAGE) by one of his new Yahoo Search Marketing representatives. The report, to his surprise, contained "all the words (and...

Posted on August 7, 2007 7:00 AM

On a Search Engine Watch Forums thread, AussieWebmaster asks if any advertisers have noticed an increase in impressions but a decrease in conversions. He believes that there is some "serious" expanded matching going on, especially as he found this tidbit...

Posted on July 27, 2007 10:37 AM

Towards the end of May, Yahoo launched the new Panama Search Ad platform in the UK. Yahoo recently introduced the new ad ranking model that takes into account quality. Gabs posted at his blog an email he received from Yahoo...

Posted on July 26, 2007 6:53 AM

An updated Search Engine Watch Forums thread reports one respected user finding referrals from Yahoo Search in their new Google Placement Reports. Placement reports, are new reports from Google, that show AdWords advertisers who opt in the content network, where...

Posted on July 25, 2007 7:02 AM

A WebmasterWorld thread asks how can one who is based in the UK and has ads currently running in the UK with Yahoo Search Marketing also have ads for the US market? Yahoo has set up their pay per click...

Posted on July 6, 2007 7:15 AM

The New York Times reports Yahoo is launching "SmartAds." SmartAds is a product that leverages behavioral targeting data with search data, to generate "custom advertisements on the fly." How does it work? For example, a person who had recently searched...

Posted on July 2, 2007 8:11 AM

The Yahoo Search Marketing Blog announced new features they added to the Panama (Yahoo Search Marketing) advertisers console. The largest feature is a method of moving or copying keywords from one ad group to another ad group. On the Ad...

Posted on June 29, 2007 7:43 AM

Yahoo has now implemented that all search ads descriptions are 70 characters or less. We knew this was coming for some time now and now it is here. Yahoo has their official word on their YSM blog. YahooPete has posted...

Posted on June 21, 2007 6:49 AM

A short WebmasterWorld thread has some good nuggets on the level of traffic you should expect from a normal Yahoo! Search Marketing campaign relative to a Google AdWords campaign. WebmasterWorld member, WebFusion, posted his confusion over just under 3% of...

Posted on June 19, 2007 7:30 AM

YahooPete, the official Yahoo! Search Marketing representative, has posted in the various forums a reminder that Yahoo! will be automatically shortening your descriptions to the 70-character limit on June 20th. If this sounds familiar, it should. Yahoo! has already prevented...

Posted on June 12, 2007 6:53 AM

I had a chance this afternoon to speak to Yahoo! about my Concerns Over Yahoo!'s New Quality Based Pricing. In short, I rationalized that since Yahoo! is using an advertisers (in aggregate form) conversion rate to decrease the price they...

Posted on June 6, 2007 5:44 PM

The other night Yahoo! released a quality based bidding methodology to their ads. What that means, as I explained, is that Yahoo will give advertisers a discount on their bids based on several metrics, including how a publisher converts on...

Posted on June 6, 2007 7:11 AM

Yesterday, I reported at Search Engine Land the launch of Quality-Based Pricing. In short, Yahoo will now begin to give advertisers a percentage discount, based on the ad's quality. What makes up the quality of the ad? Yahoo told me,...

Posted on June 5, 2007 8:59 AM

It appears that Yahoo! is now bolding the domain name in the search ads on the page. For example, a search on ipods brings up dozens of ads, at the top and right side of the page. If you look...

Posted on June 1, 2007 7:30 AM

Late last night, Yahoo's Panama release launched in Europe. We reported this was coming the other day, but now it is official. Gabs documented the email notification to UK advertisers: Yahoo! Europe today announces that its new sponsored search advertising...

Posted on May 30, 2007 6:39 AM

A Search Engine Roundtable Forums thread reports that Yahoo! is testing our their Panama Search Marketing engine out in the United Kingdom. I was at the launch of Panama in the US on October 17, 2006. Yahoo! planned to roll...

Posted on May 28, 2007 7:40 AM

Last Wednesday, May 16th, Yahoo! Search Marketing went from long to short descriptions. They gave advertisers ample time and warning to adjust their descriptions, if they deem necessary. I spotted a thread at WebmasterWorld showing that one advertiser is not...

Posted on May 21, 2007 7:45 AM

A new WebmasterWorld thread has a single report of all his old Overture data being deleted. I just got off the phone with an support rep from Yahoo. I was trying to pull some data from the old Overture system...

Posted on May 18, 2007 7:55 AM

If you have missed the announcement over a month ago, then here it is again. Yahoo! Search Marketing is switching the length of the description field for your ads. Your description will be shortened for you on May 16th, Wednesday,...

Posted on May 11, 2007 6:51 AM

A Search Engine Watch Forums thread has hearsay on Yahoo working on a new keyword tool that will show search volume data. This has been sorely missed since Yahoo stopped updating the Overture Keyword Suggestion tool with search volume data....

Posted on May 10, 2007 7:12 AM

The other day I reported that Yahoo! Removes UK Overture Keyword Suggestion Tool which was not exactly right. The tool is still live, but it moved addresses and is officially no longer supported by Yahoo! I updated the post with...

Posted on May 8, 2007 7:42 AM

A WebmasterWorld thread reports that Yahoo! has removed the UK version of the Overture Keyword Suggestion tool. The tool used to load over at http://inventory.uk.overture.com/d/searchinventory/suggestion/ but now it appears to just time out for me and those trying to access...

Posted on May 2, 2007 8:09 AM

I have received a couple emails asking me about what Yahoo! Search Marketing advertisers are noticing since the change from Overture to Panama. Don't get me wrong, we covered it a lot at Search Engine Land but there has not...

Posted on April 26, 2007 7:11 AM

If you are advertising over at Yahoo! Search Marketing, it is important you are aware of the changes coming up with how the sponsored listings descriptions will be handled. The Yahoo's Search Marketing blog has an excellent write up named...

Posted on April 6, 2007 7:15 AM

In the old days of the Pay Per Click management days, you used to hear the phrase - "set it and forget it." Meaning, you set up your pay per click campaign in Google AdWords, Yahoo! Search Marketing and others....

Posted on March 27, 2007 8:11 AM

When upgrading to Yahoo!'s new Panama release, many are opting to use their Google AdWords structure as opposed to converting from their Overture campaigns. Why? Because AdWords, in structure, is more similar to Panama than is Overture. So the first...

Posted on March 13, 2007 7:52 AM

A WebmasterWorld thread asks if it is possible to achieve a perfect, five out of five, quality score in Yahoo!'s new Search Marketing PPC engine. The simple answer is yes, it is possible and many have already noticed a perfect...

Posted on March 13, 2007 7:36 AM

I covered this in November 2006, Grandfathered Bids in Yahoo! Search Marketing Do Not Carry To Panama. But recent questions came up at WebmasterWorld asking; I can't find if the grandfathered bids are meant to be respected after the upgrade...

Posted on March 2, 2007 8:27 AM

Brett Tabke posted a thread at WebmasterWorld informing us that Yahoo! has "tweaked" their Yahoo Search Submit Basic program. The main change, he said, was that they added detailed analytics. The new program seems to also have changed names from...

Posted on February 28, 2007 8:02 AM

Yahoo! has added a dedicated representative in the search forums to respond to Yahoo! Search Marketing questions. The new representative was introduced by YahooSarah in both DigitalPoint Forums and WebmasterWorld. YahooSarah, who has been managing both Yahoo! Search Marketing threads...

Posted on February 27, 2007 7:00 AM

There is a relatively old Search Engine Watch Forums thread that has a new post from Discovery with some nice information. He was originally wondering why his geo targeted campaign towards Texas was sending zero traffic to his site and...

Posted on February 23, 2007 7:12 AM

A WebmasterWorld thread shares with us that an advertiser noticed his client's credit card was hit up 42 times for a charge of $1,000. So he was billed 42 time $1,000, totaling $42,000. YahooSarah, the official Yahoo! Search Marketing Representative,...

Posted on February 21, 2007 8:20 AM

You all know that Panama's quality score launched this past Monday, and now Yahoo! sponsored ads should be ranked not just on bid price but also on a quality score metric. Some of our early feedback on Panama suggests that...

Posted on February 9, 2007 7:43 AM

Monday night at 6pm (EST), Yahoo! launched the new ranking algorithm that brings in a quality component to ranking the sponsored ads. It has been over a day now and there is still very little feedback in the search forums...

Posted on February 7, 2007 8:04 AM

6pm (EST) today, sponsored ads displaying on Yahoo! Search results should be ranked based on both bid price and quality score. Today is February 5th the day the transition is suppose to happen. A WebmasterWorld thread has a link to...

Posted on February 5, 2007 7:24 AM

At least for now, the Overture Keyword Selection Tool is now back online, I think as of yesterday some time. Monday we reported some sporadic reports of the tool going offline for a bit. Then on Wednesday we reported Yahoo!'s...

Posted on February 2, 2007 7:27 AM

Monday we reported that Overture Keyword Suggestion Tool Offline? YahooSarah replied to that at WebmasterWorld and DigitalPoint Forums explaining that the Overture tool is having issues but they are not taking it down. I wanted to confirm that YSM's public...

Posted on January 31, 2007 7:22 AM

We know that when Yahoo! fully moves over from the old search marketing product (Overture) to the new one (Panama) that the Overture Keyword Suggestion Tool won't be that useful anymore, but it still will have some valid and useful...

Posted on January 29, 2007 10:54 AM

There is a nice thread at Search Engine Watch Forums that has civilized and useful ideas and feedback for Yahoo! to add to their new search marketing product, Panama. Here are some of the ideas in short from the thread:...

Posted on January 26, 2007 7:17 AM

We all knew that Yahoo! would be releasing the new ranking model for their sponsored listings in the first quarter of this year, but honestly, I am surprised it is towards the beginning of the 1st quarter. Word comes via...

Posted on January 24, 2007 6:53 AM

Several threads have been reporting issues with bulk uploading keywords to Yahoo!'s new Search Marketing product (Panama). Because of that, I believe, Yahoo! is offering a one time courtesy upload of your keywords, hand done by Yahoo! for your account....

Posted on January 23, 2007 8:07 AM

A WebmasterWorld thread reports UK Yahoo! Search Marketing advertisers receiving notification that the minimum bids accepted will be lowered to 5P (£0.05). Not all keywords will receive the lower bid of 5P, some will remain at 10P (£0.10). Which ones...

Posted on January 17, 2007 8:06 AM

When you upgrade from Yahoo!'s Overture product to the new Yahoo! "Panama" product, the data from your reports in the Overture area will not be transferred over to Panama. This was disclosed in all the upgrade documentation, but there seems...

Posted on January 3, 2007 7:27 AM

Member PPC started a thread at Search Engine Watch Forums describing what can be a serious design flaw within Yahoo!'s new search marketing application, Panama. When you edit keywords in bulk by going to clicking on the ad group and...

Posted on December 29, 2006 7:05 AM

A DigitalPoint Forums thread discusses Yahoo!'s gift for the 2006 holiday season. Yahoo! sent all publishers and advertisers a email holiday card, which you can see at http://brand.yahoo.com/snow/. Yahoo! sent some advertisers a Yahoo! sweatshirt and USB drink cooler. It...

Posted on December 21, 2006 8:38 AM

A featured WebmasterWorld thread spotlights the official way to perform dynamic keyword insertion in Yahoo!'s new search marketing product, code named Panama. Dynamic Keyword Insertion is the ability to tell the PPC engine to match pieces of the ad copy...

Posted on December 21, 2006 7:45 AM

Yahoo!'s web 2.0 version of their PPC management software, aka Panama, is now going to be a mandatory switch for most advertisers by January 10, 2007. It was first released on October 17, 2005 to advertisers to try. Since then...

Posted on December 19, 2006 7:09 AM

Yesterday I reported at Search Engine Land that Yahoo Opens Panama To New Customer Sign Ups. This is a bit surprising to me. I would have thought that Yahoo! would first wait to move over all old advertisers to the...

Posted on December 13, 2006 7:13 AM

This is the first thread I have seen on the topic of the old 1 cent bids from back in the GoTo or Overture days are no longer going to be in affect with the new Yahoo! Search Marketing Panama...

Posted on November 30, 2006 7:46 AM

Yahoo!, as expected, is slowly releasing changes to the reports and tools to get search marketers up to speed with the "whats to come." What is to come? A new ad ranking algorithm that operates both on bid, ad quality...

Posted on November 30, 2006 7:12 AM

A DigitalPoint Forums thread records that someone was transferred from the original Yahoo! Search Marketing product (i.e. Overture) with 22 campaigns to the new Yahoo! Search Marketing 2.0 (i.e. Panama release). When he/she tried adding an additional campaign to the...

Posted on November 21, 2006 7:52 AM

Today, I hope to post a quick series of short posts on recent threads on some hot topics for the past week. I just got in early this morning, so I will take it easy on the blog today. For...

Posted on November 17, 2006 10:02 AM

A couple days ago Reuters said that Yahoo! is testing graphical ads on mobile devices this week. Yahoo Inc. is to begin delivering graphical ads to mobile phones as part of a test of how it can extend corporate brand...

Posted on November 9, 2006 7:00 AM

A WebmasterWorld thread has reports that one person outside of the group of individuals at Yahoo!'s "Influencer Day" received an upgrade to the new Yahoo! Search Marketing (aka Panama) release. I've got mine now too, seems a lot easier to...

Posted on November 3, 2006 7:53 AM

This morning, I was the lucky few to be included in the first batch of accepted upgrades from the old Overture Yahoo! Search Marketing system to the new Panama 2.0 Yahoo! Search Marketing system. As I informed you in the...

Posted on October 23, 2006 7:12 AM

So emails went out to everyone last night about information about the new Panama. As many of you know, I have a wealth of information on Panama here from yesterday. I personally have an account where I can use the...

Posted on October 18, 2006 7:41 AM

Disclaimer: These are my personal notes. I have not quoted anyone directly, these are just my notes and interpretation of what I got from my time at Yahoo!. Bill Demas from the Yahoo! Partner Solutions begins introducing today's agenda. Today...

Posted on October 17, 2006 5:45 PM

Disclaimer: These are my personal notes. I have not quoted anyone directly, these are just my notes and interpretation of what I got from my time at Yahoo!. Arrived at Yahoo!, greeted by Kristen, who brought me to a room...

Posted on October 17, 2006 5:45 PM

I just posted at the SEW Blog that Yahoo Acquires AdInterax Rich Media Advertising Company; Yahoo announced that they have purchased AdInterax, a company that specializes in management of video and animated online ads. AdInterax built tools to float animations,...

Posted on October 17, 2006 11:10 AM

In a WebmasterWorld thread, Google's AdWordsAdvisor tells advertisers to try both Google's AdWords and Yahoo! Search Marketing. AdWordsAdvisor calls this "friendly competition" between the two PPC giants. Heck, AdWordsAdvisor even tells advertisers to try Microsoft's adCenter. And don't forget that...

Posted on October 17, 2006 7:39 AM

A DigitalPoint Forum thread has a member reporting he saw a Yahoo! Publisher Network ad that reads; Ads by Yahoo! Overture Panama Testing Title www.overture.com Is this a sign that Panama can be coming very very soon? It is possible....

Posted on October 16, 2006 7:22 AM

Yesterday I reported that Yahoo! Fixes Search Marketing Bugs that have been plaguing advertisers and agencies for over three days. Well, it doesn't seem to be accurate. Maybe they fixed one bug but not an other. After reviewing additional discussion...

Posted on October 13, 2006 8:05 AM

Yahoo! has finally confirmed that they have fixed the Search Marketing bug that left agencies & advertisers paralyzed. We initially reported it two days ago and then again today and I also posted it at SEW. Well, YahooSarah updated us...

Posted on October 12, 2006 11:18 AM

Two days ago we reported a bug in the Yahoo! Search Marketing interface, but I didn't give it the credit that was due, this is serious. Many advertisers and agencies cannot operate for literally for now over three days! There...

Posted on October 12, 2006 7:35 AM

A WebmasterWorld thread reports that when you are logged in to the Yahoo! Search Marketing advertisers interface, you get server side errors such as; Can't insert page '/acctStatus.do' : EJB Exception: ; nested exception is: javax.ejb.EJBException: nested exception is: weblogic.jdbc.extensions.ConnectionDeadSQLException:...

Posted on October 10, 2006 8:11 AM

Via WebmasterWorld a member said that he spoke with his UK representative who told him the release of Yahoo! Search Marketing's new search ad system, aka Panama, won't be released until the second quarter of next year. Project Panama has...

Posted on October 6, 2006 7:46 AM

Yahoo! sent out a mass mailing the other day to all (I think all) of their Yahoo! Search Marketing customers with news about the new ad platform, code named Panama. The email goes over new "terminology" that will be used...

Posted on October 3, 2006 6:58 AM

News come DigitalPoint Forums that Yahoo! Search Marketing is coming to India soon. The thread links to searchmarketing.yahoo.com/downloads/india.php that says; Yahoo! Search Marketing will be expanding its global presence with an offering in India soon! The thread creator said that...

Posted on September 28, 2006 8:01 AM

Just after we learned that Canadians Not Welcome in Google Advertising Professionals Program we see that Yahoo! has taken this time to let us know, in a Google thread that they love Canadians. Martin Byrne the Director of Yahoo! Search...

Posted on September 26, 2006 7:26 AM

Tracking your metrics is vital in today's world of marketing, no one would argue with that. But when it comes to tracking PPC campaigns down to the phone call, it can get expensive and cumbersome. Discovery, Moderator at SEW Forums...

Posted on September 26, 2006 7:16 AM

I reported two nights ago at the SEW blog that Yahoo CEO Says Ad Growth Slowing Down, and then Danny did a follow up restating the Need For Search Ad Revenue To Stand Alone. So we technically do not know...

Posted on September 21, 2006 7:07 AM

An excellent WebmasterWorld thread named Top 3 PPC: Where does AdWords Rank for You ranks the three top players, Google AdWords, Yahoo Search Marketing & Microsoft adCenter against each other. The ratings are broken out by (1) Traffic Volume, (2)...

Posted on August 31, 2006 7:43 AM

I, like some others, have received an email from Yahoo! Search Marketing stating that my "Yahoo! Search Marketing account will soon be completely upgraded and redesigned, providing you with a number of advanced features that will help you better connect...

Posted on August 24, 2006 8:11 AM

Have you received an email notifying you of a settlement by Yahoo! with Checkmate? "A proposed Settlement has been reached in a class action proceeding alleging that Yahoo! breached its contracts with Class Persons and committed unfair business practices by...

Posted on August 16, 2006 7:23 AM

Although Yahoo!'s Panama release for their new PPC platform has been delayed until the fourth quarter, some advertisers may be getting access to the new platform within a few weeks. A WebmasterWorld post claims that an SES panel explained that...

Posted on August 11, 2006 8:06 AM

A WebmasterWorld thread notes of a BusinessWeek report that Ask, Google, Microsoft, and Yahoo are coming together to form standards on what is an "invalid click." The Internet's leading search engines are teaming up with an advertising trade group to...

Posted on August 3, 2006 7:52 AM

A Search Engine Watch Forums thread begs the question, can the price increases seen at Google AdWords have an impact on the prices at other PPC engines, such as Yahoo! Search Marketing? The logic behind the question is that while...

Posted on August 3, 2006 7:40 AM