Yahoo Releases Search Marketing Desktop Just In Time To Kill It

Yahoo announced they have removed the BETA from the Yahoo Search Marketing Desktop client.

Yahoo Pete, Yahoo's search ad representative, said in both a WebmasterWorld & Search Engine Watch Forums thread:

Just wanted to make you aware that our desktop editing tool, Search Marketing Desktop, is now available to most of our advertisers (eligibility is based on minimum monthly spend and a few other factors). Using SMD, it takes just a few clicks to modify multiple campaigns, ad groups, keywords and ads at the same time.

For more details, please visit our blog [ysmblog.com] or the SMD sign-up page [advertising.yahoo.com]. We're also hosting a free webinar about SMD this coming Thursday--you can sign up through the link in the blog post.

Obviously, towards the end of this year or early next year, this tool will be terminated due to the Microsoft Yahoo deal - but hey, remove the beta label, why not.

For more information about the tool, please see here and for Thursday's webminar click here.

Forum discussion at WebmasterWorld & Search Engine Watch Forums.