Search Advertiser Pulls adCenter Campaign Until CPC Prices Stabilize

Oct 19, 2010 - 8:11 am 2 by
Filed Under Bing Ads

Many advertisers expected the CPC (cost per click) prices to go up after the Yahoo / Microsoft adCenter transition was complete.

One advertiser said in a WebmasterWorld thread he CPC prices "soared" by 40%. He said:

We are seeing a 40% increase in click costs on average since late September on existing AdCenter campaigns. Our transitioned campaigns are seeing a similar percentage increase when compared to what we were paying with Yahoo.

The costs are so out of control, he has pulled and pause his campaigns with adCenter. He said:

We have paused all of our campaigns within AdCenter as they no longer yield a positive ROI... and we're not talking about a tinker-toy budget either - deep 7 figure annual ad-spend.

Have you seen the same? Please take our poll and ask your friends to take it as well:

Forum discussion at WebmasterWorld.

Update: There is a good white paper on this at SearchFuel.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 7, 2025

Jul 7, 2025 - 10:00 am
Google

Google Says AI Mode Rolling Out To Workspace Accounts

Jul 7, 2025 - 7:51 am
Google Search Engine Optimization

Cloudflare: We Will Get Google To Provide A Way To Block AI Overviews

Jul 7, 2025 - 7:45 am
Google Ads

Google Keyword Planner Update Gives Breakdown By By City, Region & Device/Platform

Jul 7, 2025 - 7:41 am
Google

Google Tests Low, Typical, High Price Labels In Search Result Snippets

Jul 7, 2025 - 7:31 am
Google Maps

Google Business Profiles Reverification After Suspensions Increasing?

Jul 7, 2025 - 7:21 am
Previous Story: Google's Demo Slam: What Is It?