adCenter Changes Search Ad Relevancy & Quality Scoring

Aug 31, 2011 - 8:18 am 4 by
Filed Under Bing Ads

adCenter LogoThe adCenter blog announced ongoing changes being made to how they score ad's relevancy and quality.

The changes include:

  • There's an expanded definition of relevancy, and a higher standard of relevancy required for extremely popular or 'trending now' keywords.
  • In the Landing Page and Site Quality section there’s more detailed definitions
  • In the Landing Page and Site User Experience section, the following has been added as a scenario that may be considered a low-value user experience.
  • In the Marketplace Exclusion section there are two new/expanded definitions.
There are more details at the adCenter blog.

I should note, there is a WebmasterWorld thread with complaints about his ad prices soaring recently. He said:

One by one this change is sweeping through my various AdCenter accounts... last month there was a change made to the broad matching algorithm that loosened match criteria. In our case, the volume of impressions shot up by 25% in two days and our CPA went straight to hell because the new traffic is irrelevant, untargeted bunk. I know from friends in other companies that we're not the only ones having this problem. Frankly I think a rollback and a refund are in order but who listens to me lol.

Do you feel the same way? Let us know.

Forum discussion at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: June 20, 2025

Jun 20, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Search Volatility, AI Mode in Search Console, Audio Overviews and ChatGPT Search Quality

Jun 20, 2025 - 8:01 am
Google Search Engine Optimization

Google: Larger & Longer Issues Can Take Longer To Reverse In Google Search

Jun 20, 2025 - 7:51 am
Google Search Engine Optimization

Google Troubleshooting On Blocking Content From AI Mode & AI Overviews

Jun 20, 2025 - 7:41 am
Google

Google Video Search Tests Speaker Icon With Language Label

Jun 20, 2025 - 7:31 am
Google

Google Investigating Search Clicks Leading To Translated Results

Jun 20, 2025 - 7:21 am
Previous Story: YouTube Adds Support For Resumable Uploads For More Browsers