adCenter Changes Search Ad Relevancy & Quality Scoring

Aug 31, 2011 • 8:18 am | comments (4) by | Filed Under Microsoft Bing Ads (formerly adCenter)

adCenter LogoThe adCenter blog announced ongoing changes being made to how they score ad's relevancy and quality.

The changes include:

  • There's an expanded definition of relevancy, and a higher standard of relevancy required for extremely popular or 'trending now' keywords.
  • In the Landing Page and Site Quality section there’s more detailed definitions
  • In the Landing Page and Site User Experience section, the following has been added as a scenario that may be considered a low-value user experience.
  • In the Marketplace Exclusion section there are two new/expanded definitions.
There are more details at the adCenter blog.

I should note, there is a WebmasterWorld thread with complaints about his ad prices soaring recently. He said:

One by one this change is sweeping through my various AdCenter accounts... last month there was a change made to the broad matching algorithm that loosened match criteria. In our case, the volume of impressions shot up by 25% in two days and our CPA went straight to hell because the new traffic is irrelevant, untargeted bunk. I know from friends in other companies that we're not the only ones having this problem. Frankly I think a rollback and a refund are in order but who listens to me lol.

Do you feel the same way? Let us know.

Forum discussion at WebmasterWorld.

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