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Now that Yahoo and Microsoft are beginning to migrate Yahoo advertiser to adCenter, there are some concerns that the prices of a click will increase when all is set and done.
A WebmasterWorld thread points to a press release where GroupM Search said advertisers should see a 78% increase in cost-per-click prices. Why? "Increase competition."
My big question is, are the CPC prices on Google 78% higher than those on Yahoo or Microsoft?
Do you think prices will increase that much? Take my poll:
Forum discussion at WebmasterWorld.
