Will CPC Prices Increase With Yahoo & Microsoft Search Ad Deal?

Sep 21, 2010 - 8:36 am 1 by
Filed Under Bing Ads

Now that Yahoo and Microsoft are beginning to migrate Yahoo advertiser to adCenter, there are some concerns that the prices of a click will increase when all is set and done.

A WebmasterWorld thread points to a press release where GroupM Search said advertisers should see a 78% increase in cost-per-click prices. Why? "Increase competition."

My big question is, are the CPC prices on Google 78% higher than those on Yahoo or Microsoft?

Do you think prices will increase that much? Take my poll:

Forum discussion at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Volatility, Helpful Content Update Gone, Dangerous Search Results & Ads Confusion - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: April 17, 2024

Apr 17, 2024 - 4:00 pm
Google Updates

Deepening Google Core Ranking Volatility Hits Yesterday & Today

Apr 17, 2024 - 8:01 am
Google Maps

Google Maps No Longer Will Support Draft Reviews

Apr 17, 2024 - 7:51 am
Google Search Engine Optimization

Google Search Console Adds Unused Ownership Tokens

Apr 17, 2024 - 7:41 am
Google Ads

New Google Ads AI Generated Image Tool For Demand Gen Campaigns

Apr 17, 2024 - 7:31 am
Google

Google Tests Horizontal Lines For Sitelinks & People Also Ask

Apr 17, 2024 - 7:21 am
Previous Story: Is There Still a Google Sandbox?