Will CPC Prices Increase With Yahoo & Microsoft Search Ad Deal?

Sep 21, 2010 • 8:36 am | comments (1) by | Filed Under Microsoft Bing Ads (formerly adCenter)

Now that Yahoo and Microsoft are beginning to migrate Yahoo advertiser to adCenter, there are some concerns that the prices of a click will increase when all is set and done.

A WebmasterWorld thread points to a press release where GroupM Search said advertisers should see a 78% increase in cost-per-click prices. Why? "Increase competition."

My big question is, are the CPC prices on Google 78% higher than those on Yahoo or Microsoft?

Do you think prices will increase that much? Take my poll:

Forum discussion at WebmasterWorld.

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