Yahoo Search Marketing Changes Pricing Algorithm & Adds Partner Reporting

Sep 11, 2009 - 8:17 am 1 by

The Yahoo Search Marketing Blog announced two main changes that went into place yesterday.

(1) The most important change was that a new pricing algorithm is in place. Yahoo said, "we're now expanding the adjustments we make to our click charges based on our assessment of the performance of traffic coming from sources within our distribution network." Yahoo added, "based on our analysis, we expect that most advertisers will see click charges drop or remain unchanged as a result of this change, while a small fraction of advertisers may experience an increase in click charges."

(2) Yahoo added a report to weed out how Yahoo's partners are performing, which gives you the tools to block underperforming partners. The report is named the Ad Delivery Report and it allows you to "view information about the URLs where your ads are being displayed. You can then use this information to help inform your decisions regarding which domains to block using the “Blocked Domains” feature."

Forum discussion at WebmasterWorld, DigitalPoint Forums and Search Engine Watch Forums.


Popular Categories

The Pulse of the search community


Search Video Recaps

Google AI Overviews, Ranking Volatility, Web Filter, Google Ads AI Summaries & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: May 17, 2024

May 17, 2024 - 4:00 pm
Search Video Recaps

Search News Buzz Video Recap: Google AI Overviews, Ranking Volatility, Web Filter, Google Ads AI Summaries & More

May 17, 2024 - 8:01 am
Google Search Engine Optimization

Remove Your Content From Google's AI Overviews

May 17, 2024 - 7:51 am
Google Ads

Google Ads AI Summaries Live For Some Advertisers

May 17, 2024 - 7:41 am
Google Maps

Order with Google For Food Delivery Going Away End Of June

May 17, 2024 - 7:31 am
Google Search Engine Optimization

Two New Googlebots: GoogleOther-Image & GoogleOther-Video

May 17, 2024 - 7:21 am
Previous Story: Would You Allow Google to Manage Your AdWords Account?