Gobble Gobble: Microsoft Bing/adCenter Swallows Yahoo Completely In US & Canada

Oct 28, 2010 - 8:00 am 2 by
Filed Under Bing Ads

As you know, Yahoo was planning on migrating everyone in the US and Canada over from their search ad platform to Microsoft adCenter by the end of this month. As Yahoo said, mission accomplished, Yahoo has successful handed themselves over to Microsoft on a platter. Ironically, well before the Thanksgiving holiday, which was their goal. Gobble Gobble!

I summed up the news and what this means at Search Engine Land but I'll bullet point it here.

  • US/Canada organic and paid search on Yahoo now fully powered by Bing.
  • CPC prices will increase, as we have seen, on Microsoft adCenter due to increased competition
  • You will be able to access your Yahoo reports in read only mode for 5 months at Yahoo
  • Historical data will remain for 13-months
  • Those spending a nice amount still will have their Yahoo reps, everyone else gets managed by Microsoft
  • Mobile ads will be migrated by the end of this month, which is now

Those are the key points.

I do have to commend Yahoo and Microsoft for completing this transition smoothly and well before the major holiday shopping season. But as you all know, I am still bitter about the whole deal.

Forum discussion at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Search Engine Optimization

Google: How To Tell If Google Sees Tabbed Navigation

Feb 11, 2025 - 7:51 am
Google Ads

Advertisers: Google LSA Lead Quality Drops After Auto Lead Credits

Feb 11, 2025 - 7:41 am
Bing Search

Bing Tests Dropping AI Labels From AI Answers

Feb 11, 2025 - 7:31 am
Google Ads

Google Ads Support Account Re-Verification During Ongoing Thread

Feb 11, 2025 - 7:21 am
Google Ads

Google Ads Gambling and Games Policy Update On April 14th

Feb 11, 2025 - 7:11 am
Google Maps

Google Confirms Review Count Issue - Working On Fix

Feb 10, 2025 - 3:38 pm
Previous Story: Google Creates Chrome Extension To Report Search Spam