Entries from Search Engine Roundtable tagged with 'quality score'

This may be an obvious fact for many Google AdWords professionals, but I am sure many people do not know this. According to a Google AdWords representative, Google only uses exact match data for quality score analysis data. AdWordsPro Sarah...

Posted on July 17, 2008 8:34 AM

I am hearing major reports of a major "smack down" on Google AdWords advertisers who have been hit with major spikes in their minimum bids at AdWords. The increase in minimum bids seem to branch off the landing page quality...

Posted on July 10, 2008 7:33 AM

So, you want to keep a great Google AdWords quality score. What do you need to consider in your ads? AdWordsPro.Sarah tells us in a Google Groups thread. There are six things to consider. CTR: The higher, the better. Account...

Posted on June 20, 2008 9:44 AM

Last night, Google AdWords announced that the quality score now incorporates how fast your pages load. We have been hearing about this since early March and have even offered up advice on how to test your page load times. In...

Posted on June 19, 2008 7:32 AM

Yesterday afternoon at about 4pm (EST), the Google AdWords magnifying glass feature went missing. The magnifying glass is a little icon you can find in the keyword list within your AdWords management interface. When you mouse over the icon, up...

Posted on May 23, 2008 6:50 AM

Your Google AdWords display URL may impact your AdWords quality score, but to what extent is the question? A Google Groups thread has discussion on the topic, where AdWordsPro.Jordan, an official Google representative, says that it may have an impact....

Posted on May 14, 2008 8:13 AM

I reported this later last night at Search Engine Land but this is very important news for Google AdWords advertisers. Google will be introducing into the quality score component of your ad rank, the speed at which your landing pages...

Posted on May 9, 2008 7:55 AM

On March 5th, Google came down hard on many many advertisers serving them the March 2008 Google Slap, where AdWords advertisers saw their minimum CPC prices sky rocket overnight. Hundreds of advertisers were impacted by the "slap," and we still...

Posted on March 14, 2008 7:36 AM

There seems to be a ton of discussion going on at DigitalPoint Forums and some at WebmasterWorld about a recent Google AdWords Quality Score update where many AdWords advertisers saw their minimum bids spike up. The reports all come from...

Posted on March 6, 2008 7:45 AM

Yesterday we reported that Landing Page Load Time Will Impact Google AdWords Quality Score. We finally received confirmation of that from AdWordsAdvisor in both WebmasterWorld and Search Engine Watch Forums. Here are the details: This factor is not yet live...

Posted on March 6, 2008 7:11 AM

A WebmasterWorld thread discovers a brand new Google AdWords quality score metric, page load time. The new factor has just been added to the AdWords full dump of their help section (here is a picture for archiving purposes). If you...

Posted on March 5, 2008 7:30 AM

I spotted an interesting tidbit over at Google Groups where we have a Google AdWords API representative give us some deeper insight into how editing ads technically work at Google. Here is a quote from the AdWords API rep: If...

Posted on January 16, 2008 7:25 AM

Earlier this week, the Google AdWords team announced that you can find a lot more detail about the quality score of your ad in AdWords: The new Keyword Analysis page gives you a detailed breakdown of your keyword's Quality Score...

Posted on October 25, 2007 9:27 AM

The Inside AdWords blog has provided more information about how landing pages will negatively impact your Quality Score. They have now provided a FAQ that answers many of the landing page questions as they relate to the Quality Score. A...

Posted on September 20, 2007 9:36 AM

An interesting WebmasterWorld thread touches on an expert topic of "account wide" quality score. What this AdWords professional is scared of is to start a new campaign within the same account, in fear that the new campaign will hurt his...

Posted on September 12, 2007 6:40 AM

A DigitalPoint Forums member suspects that if there are no changes performed on any given ad campaign, the ads will drop off the first page and perform progressively worse over time. He wonders if anyone else has run into a...

Posted on August 28, 2007 9:10 AM

A WebmasterWorld thread claims that Google has told him that they are not able to manually remove a minimum bid requirement in AdWords. His AdWords representative told him that "it was a common misconception that they are able to remove...

Posted on August 21, 2007 10:32 AM

Towards the end of May, Yahoo launched the new Panama Search Ad platform in the UK. Yahoo recently introduced the new ad ranking model that takes into account quality. Gabs posted at his blog an email he received from Yahoo...

Posted on July 26, 2007 6:53 AM

Bill Slawski, resident patent guru, has discovered yet another patent application about Google AdWords. The discussion has been brought to the attention of the folks at WebmasterWorld. According to Bill, there are 44 factors in total that might be used...

Posted on July 9, 2007 9:07 AM

A DigitalPoint member writes that he originally had managed an AdWords campaign across several domains and received a "Great" quality score for his keyword groups. However, ever since he has begun consolidating his AdWords campaigns on one domain, his quality...

Posted on March 29, 2007 8:10 AM

A WebmasterWorld thread asks if it is possible to achieve a perfect, five out of five, quality score in Yahoo!'s new Search Marketing PPC engine. The simple answer is yes, it is possible and many have already noticed a perfect...

Posted on March 13, 2007 7:36 AM

Last Tuesday night Google announced that the Google AdWords Quality Score Algorithm Update Now Live. They said it would take 3 to 4 days for people to see the full impact. I have let enough time elapse and I figured...

Posted on February 27, 2007 8:06 AM

Via a WebmasterWorld thread, AdWordsAdvisor said the new Quality Score Algorithm is now live. OK, a heads up that the update has now started, and will be completed over the next three to four days - per the Inside AdWords...

Posted on February 21, 2007 9:54 PM

A Google Groups thread asks if the AdWords API will be adding the Google Quality Score figures. The answer is no. AdWordsAPIAdvisor said: We currently do not plan to release this column's data via the API since minimum bids (already...

Posted on February 21, 2007 3:49 PM

The big news last night came by way of the AdWords Blog about Google making two big changes. As I explained in great detail over at Search Engine Land, the two changes have to do with "transparency" and "a new...

Posted on February 15, 2007 6:36 AM

You all know that Panama's quality score launched this past Monday, and now Yahoo! sponsored ads should be ranked not just on bid price but also on a quality score metric. Some of our early feedback on Panama suggests that...

Posted on February 9, 2007 7:43 AM

Monday night at 6pm (EST), Yahoo! launched the new ranking algorithm that brings in a quality component to ranking the sponsored ads. It has been over a day now and there is still very little feedback in the search forums...

Posted on February 7, 2007 8:04 AM

A quick and useful WebmasterWorld informs us that if your credit card is declines by Google, your AdWords quality score will not be hurt. In fact, AdWordsAdvisor2 replies to the forum post saying: Being suspended for a credit card decline...

Posted on February 1, 2007 8:09 AM

A WebmasterWorld thread asks if site targeted campaigns via AdSense are affected by Google's quality score? Most say they are unsure, but AdWordsAdvisor2 comes in to basically say yes. We are slowly integrating a Quality Score component to ads showing...

Posted on January 24, 2007 7:59 AM

AussieWebmaster has posted information in a Search Engine Watch Forums thread where a Google representative has told him that Google's quality score helps determine the ad delivery. Here is the quote: Regarding the serving, this actually is a common question...

Posted on January 16, 2007 9:12 AM

Early this month we reported that Google Testing Showing AdWords Quality Score Data to Advertisers, well, I finally found a screen shot. A DigitalPoint Forums thread has a member posting a screen shot of the quality score being shown to...

Posted on December 25, 2006 8:38 AM

A WebmasterWorld thread asks if one's ad position affects the CTR value in the quality score. In short, you do not have to worry to much, Google thought of this. AdWordsAdvisor said: CTR is normalized for position when we are...

Posted on December 21, 2006 8:11 AM

Just a factual post, based on a DigitalPoint Forums thread. How often does Google update the AdWords Quality Score value for your ads? The answer is addressed by GuyFromChicago, who links to a Google Help page. The AdWords system visits...

Posted on December 20, 2006 8:00 AM

Last month PPC Blog wrote that Google to Show AdWords Quality Score in Ad Group Detail after spotting a DigitalPoint Forums post that read; "Next month I'll beta test the Quality Score Column in AdGroup Detail (I've been invited by...

Posted on December 5, 2006 7:26 AM

A WebmasterWorld thread links to Andrew Goodman's interview with Nick Fox of Google. They quote one specific piece: We've been debating this internally, and it's my feeling that our users will benefit even if we push the landing page quality...

Posted on December 4, 2006 7:32 AM

The first time Google pushed through a quality score update that included the landing page factors, there was bit of an epidemic. Google last night announced that a new algorithm will be hitting us shortly. Two main things with this...

Posted on November 7, 2006 7:00 AM