Does Google Send Higher Converting Buyers To Higher Quality Score Ads?

Aug 2, 2010 - 8:08 am 0 by
Filed Under Google Ads

A WebmasterWorld thread has an interesting but maybe/likely completely false theory on how Google AdWords may work.

Now, if I understand the thread correct (note: very little sleep last night), this person is proposing that Google may be sending better qualified buyers to those ads with a higher quality score.

In short, Google may know which searchers converts at a higher rate than other searchers. So maybe, Google prefers to send that searchers an ad that has a higher quality score?

The senior member wrote it out in detail, but ended his post with a short summary:

This could mean that the higher the quality score of your keywords, the more likely it is you will receive a higher quality visitor from AdWords. I am not talking about bid prices, just the QS vs traffic quality.

An interesting concept and some think this is totally off base but others say, "I would not be surprised if it were an element in both AdWords and AdSense."

Forum discussion at WebmasterWorld.


Popular Categories

The Pulse of the search community


Search Video Recaps

Google Core Update Flux, AdSense Ad Intent, California Link Tax & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: April 19, 2024

Apr 19, 2024 - 4:00 pm
Search Video Recaps

Search News Buzz Video Recap: Google Core Update Flux, AdSense Ad Intent, California Link Tax & More

Apr 19, 2024 - 8:01 am
Google Ads

Google Tests More Google Ad Card Formats

Apr 19, 2024 - 7:51 am
Google Search Engine Optimization

Google: It's Unlikely Your Rankings Dropped Because You Have Two Websites

Apr 19, 2024 - 7:41 am
Google Search Engine Optimization

Google: Indexing API May Work For Unsupported Content But...

Apr 19, 2024 - 7:31 am
Google Search Engine Optimization

Google: Are Hyphenated Domains Bad For Google Rankings?

Apr 19, 2024 - 7:21 am
Previous Story: Yahoo Image Search Now Sending More Traffic Than Google?