Video Recap of Weekly Search Buzz :: March 27, 2015

Mar 27, 2015 - 9:35 am 0 by

This week in search, I covered a couple noticeable Google search algorithmic changes, but Google said they are just normal fluctuations in the search results. Google shared a lot more about the mobile-friendly search algorithm including the best way to know if you are mobile friendly, that it will take a few days to a week to roll out, that you are either mobile friendly or not. They also shared the 7 most common mistakes around this, advice on making a static site mobile friendly and that the Google News ranking algorithm is unaffected by this algorithm for now. Google News does prefer to index your HTTPS URLs over the HTTP URLs. Bing is so confident about their long tail query search results, they remove the pagination to more results. Google is showing colorful knowledge graph boxes in the mobile results. Google is playing around with the placement of the local results and map in both mobile and desktop. Google AdWords advertisers noticed a huge Quality Score decline, it seems to be a widespread bug. Google launched product ratings for Product Listing Ads outside of the US. Google AdSense is turning colorful ads gray for some. That was this past week in search at the Search Engine Roundtable.

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