Your Google AdWords Quality Score Will Be Changing Soon

Jul 30, 2013 - 8:29 am 4 by
Filed Under Google Ads

AdWords Quality ScoreI am surprised I have not seen more reaction from the SEM community around the upcoming changes to the AdWords Quality Score reporting.

Google announced it last week, giving the SEM community a heads up that the reporting you see for your quality score will be changing "within the next several days." The change obviously is not live yet, but when it does go live, I assume I will then start hearing a lot of complaints and concern.

Truth is, Google said nothing is really changing with ad rank. The reporting on the actual one to ten (1-10) number you see for your quality score will change but the ad rank and the actual quality score formula behind the scenes has not changed.

Google said:

Important: This is only a change to how a keyword's 1-10 Quality Score is reported. It does not change how Quality Score is calculated in real-time for each auction. So unless you have automated rules tied directly to your reported 1-10 Quality Score, your ads should continue to behave as they did before.

That being said, I suspect a lot of AdWords advertisers will see their reported quality score drop when this goes live. And when they do, we will make sure to summarize most of those drops.

Forum discussion at Google+.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: March 20, 2025

Mar 20, 2025 - 10:00 am
Bing Search

Microsoft Confirms Schema Helps Its LLMs (Copilot) Understand Your Content

Mar 20, 2025 - 7:51 am
Google

Google Drops Review Counts For Non-Shopping Results

Mar 20, 2025 - 7:41 am
Google Search Engine Optimization

Google: If Searchers Don't Use Your Page In Search It May Be Removed

Mar 20, 2025 - 7:31 am
Bing Search

Bing Buy Now Button Goes Directly To Checkout

Mar 20, 2025 - 7:21 am
Google Maps

Google Business Profiles Fixed The Reverification Bug

Mar 20, 2025 - 7:11 am
Previous Story: "No Data Available" In Google's Links To Your Site Bug