Obtaining a perfect quality score within Google AdWords is the dream of most advertisers. Truth is, many are able to obtain that perfect score for some keywords but not for all.
A slew of reports in both WebmasterWorld and Google AdWords Help forums have several advertisers claiming their quality scores on the bulk of their keywords have jumped significantly, many to a percent 10 out of 10.
eWhisper, Google AdWords moderator at WebmasterWorld said:
I've heard a lot of reports about this and I'm starting to wonder if there's some bug out there. I've had a lot of people mention to me about suddenly lots of qs 6-7 words became 10s; and nothing else was changed - just a huge increase in QS.
I've also not heard of anyone complaining that their QS suddenly went down; which is common to hear where there's a big QS update.
I'm starting to wonder if something else is going on with displayed QS.
Have you seen the same?
Is this a bug or are all advertisers suddenly better at what they do?