Google AdWords Changes Ad Rank Thresholds

May 17, 2017 - 8:03 am 10 by
Filed Under Google Ads

google machine learning

Ginny Marvin reports at Search Engine Land that there are possibly significant AdWords ad rank threshold changes rolling out now. These changes may have impacted the AdWords CPCs in your accounts.

Ginny explains there are two changes to the ad rank calculation:

(1) Query category: Ginny explains that "Google is now taking context, like whether a query is about recent news, versus a consumer product, into account." The category of the query will change the ad rank threshold. "On a news-related query, for example, the threshold is likely to be relatively high, with fewer ads meeting the minimum requirement than on a product-related query," Ginny added.

(2) Bid weight based on query category: The bids can be weighted more heavily or less in the Ad Rank calculation depending on query category of meaning. Ginny said "quality factors play a major role in determining Ad Rank, but with this change, Max CPCs may hold more weight in Ad Rank for some queries."

Google said that these Ad Rank thresholds will to roll out through the end of May 2017.

So keep an eye on your CPCs and ad rank.

Forum discussion at Twitter.


Popular Categories

The Pulse of the search community


Search Video Recaps

Google Core Update Flux, AdSense Ad Intent, California Link Tax & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: April 19, 2024

Apr 19, 2024 - 4:00 pm
Search Video Recaps

Search News Buzz Video Recap: Google Core Update Flux, AdSense Ad Intent, California Link Tax & More

Apr 19, 2024 - 8:01 am
Google Ads

Google Tests More Google Ad Card Formats

Apr 19, 2024 - 7:51 am
Google Search Engine Optimization

Google: It's Unlikely Your Rankings Dropped Because You Have Two Websites

Apr 19, 2024 - 7:41 am
Google Search Engine Optimization

Google: Indexing API May Work For Unsupported Content But...

Apr 19, 2024 - 7:31 am
Google Search Engine Optimization

Google: Are Hyphenated Domains Bad For Google Rankings?

Apr 19, 2024 - 7:21 am
Previous Story: Google Analytics Improves AMP Tracking Support