Google AdWords Quality Score Drops Over Weekend

Sep 23, 2013 • 8:42 am | comments (4) by twitter Google+ | Filed Under Google AdWords

Google AdWords BugOver the weekend, Google AdWords advertisers began to worry when their quality scores began dropping. A WebmasterWorld thread has some of the advertisers freaking out.

One said:

yup. qs dropping here... not liking the looks of this.

Whatever it was, it last a day or so and the quality score numbers went back to normal.

I am a bit surprised. Back in late July, Google sent out a warning that quality scores should drop in the future and it is nothing to be worried about. I assume it was this but I was wrong because the quality score numbers went back to normal.

Here was another report from an advertiser when his quality score dropped during the bug:

It's a little baffling that keywords with 15-20% clickthrough rates going to pages with a low bounce rate (good user experience, relevant pages) suddenly drop in QS from 7/10 down to 5/6 and not display at all.

Forum discussion at WebmasterWorld.

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