Google AdWords Quality Score Drops Over Weekend

Sep 23, 2013 - 8:42 am 4 by
Filed Under Google Ads

Google AdWords BugOver the weekend, Google AdWords advertisers began to worry when their quality scores began dropping. A WebmasterWorld thread has some of the advertisers freaking out.

One said:

yup. qs dropping here... not liking the looks of this.

Whatever it was, it last a day or so and the quality score numbers went back to normal.

I am a bit surprised. Back in late July, Google sent out a warning that quality scores should drop in the future and it is nothing to be worried about. I assume it was this but I was wrong because the quality score numbers went back to normal.

Here was another report from an advertiser when his quality score dropped during the bug:

It's a little baffling that keywords with 15-20% clickthrough rates going to pages with a low bounce rate (good user experience, relevant pages) suddenly drop in QS from 7/10 down to 5/6 and not display at all.

Forum discussion at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 1, 2025

Jul 1, 2025 - 10:00 am
Google Updates

Google June 2025 Core Update Is Rolling Out - What We're Seeing So Far

Jul 1, 2025 - 7:51 am
Google Search Engine Optimization

New Google Search Console Insights Report

Jul 1, 2025 - 7:41 am
Spiders

Cloudflare To Block AI Crawlers By Default & Pay Per Crawl Model

Jul 1, 2025 - 7:31 am
Bing Search

Who Ate The Bing Search Results

Jul 1, 2025 - 7:21 am
Google AdSense

Google AdSense New Privacy Law & Opt-Out Mechanism

Jul 1, 2025 - 7:11 am
Previous Story: Google's New AdSense Ad Format: Crisper, Dynamic & Grouped