Google AdWords Quality Scores Reports To Show Null Values

Aug 15, 2016 - 7:55 am 0 by
Filed Under Google Ads

Google Quality Score

Google quietly announced on Google+ that starting September 12, 2016 the Google AdWords report may start showing null values in the quality score columns when the keywords are new or have insufficient impression or click data.

Google wrote, "null Quality Scores will appear for new keywords, as well as keywords that lack recent click and impression data."

Google added that "Null Quality Scores will be excluded if you use reports or automated rules that include a filter on the Quality Score column." If you want to show null scores you will need to check the new "Include keywords with quality scores of '--' " option when you set up your rule or filter.

Here is a screen shot:

click for full size

Google said they recommend reviewing your reports, filters, rules and scripts that rely on Quality Scores before September 12th, 2016.

Forum discussion at Google+.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Rumbling, Manual Actions FAQs, Core Web Vitals Updates, AI, Bing, Ads & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Updates

Google Urges Patience As The March 2024 Core Update Continues To Rollout

Mar 18, 2024 - 7:51 am
Google

Official: Google Replaces Perspective Filter With Forums Filter

Mar 18, 2024 - 7:41 am
Google Maps

Google Business Profiles Now Offers Additional Review After Appeal Is Denied

Mar 18, 2024 - 7:31 am
Google Maps

EU Searchers Complaining About Google Maps Features Changes Related To DMA

Mar 18, 2024 - 7:21 am
Google

Google Showing Fewer Sitelinks Within Search

Mar 18, 2024 - 7:11 am
Search Forum Recap

Daily Search Forum Recap: March 15, 2024

Mar 15, 2024 - 4:00 pm
Previous Story: Google Testing AMP For Web Pages In Live Results