Google AdWords Quality Scores Reports To Show Null Values

Aug 15, 2016 - 7:55 am 0 by
Filed Under Google Ads

Google Quality Score

Google quietly announced on Google+ that starting September 12, 2016 the Google AdWords report may start showing null values in the quality score columns when the keywords are new or have insufficient impression or click data.

Google wrote, "null Quality Scores will appear for new keywords, as well as keywords that lack recent click and impression data."

Google added that "Null Quality Scores will be excluded if you use reports or automated rules that include a filter on the Quality Score column." If you want to show null scores you will need to check the new "Include keywords with quality scores of '--' " option when you set up your rule or filter.

Here is a screen shot:

click for full size

Google said they recommend reviewing your reports, filters, rules and scripts that rely on Quality Scores before September 12th, 2016.

Forum discussion at Google+.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google AI Overviews, Ranking Volatility, Web Filter, Google Ads AI Summaries & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: May 22, 2024

May 22, 2024 - 10:00 am
Google Updates

Google Search Ranking Volatility Spike Around May 22

May 22, 2024 - 8:01 am
Google Ads

Google Ads In AI Overviews, AI Shopping Ads, Brand Profile Ads & More AI Ad Tools

May 22, 2024 - 7:51 am
Google Search Engine Optimization

Google & Bing Say Upgrade To WordPress 6.5 To Gain Lastmod Sitemap Support

May 22, 2024 - 7:41 am
Google Search Engine Optimization

Unusual Surge In Google Search Console Product Snippets Search Performance

May 22, 2024 - 7:31 am
Bing Search

Bing Search Testing Tag Filters

May 22, 2024 - 7:21 am
Previous Story: Google Testing AMP For Web Pages In Live Results