WebmasterWorld moderator, eWhisper, created a thread at WebmasterWorld on something he spotted recently with the Google AdWords quality score. He believes that AdWords has adjusted hows they handle proper names.
eWhisper said:
I'm seeing some odd results for names in AdWords. Many proper names have much lower QS in many accounts than a couple weeks ago. In fact, my own name, in my account, going to my website, is running a QS of 3 right now and the ad isn't even showing very often due to low QS. That's one of those situations where you know something is wrong as usually this is a 9-10 (and should be).
Are you advertising for names? If so, do let us know if Google smacked your quality score on those ads or not.
I am not sure why such ads would receive a lower quality score. I don't see the logic in such a decision or maybe it is something else.
Forum discussion at WebmasterWorld.
