Google AdWords Quality Score Goes After Names?

Jul 29, 2009 - 9:15 am 3 by
Filed Under Google Ads

WebmasterWorld moderator, eWhisper, created a thread at WebmasterWorld on something he spotted recently with the Google AdWords quality score. He believes that AdWords has adjusted hows they handle proper names.

eWhisper said:

I'm seeing some odd results for names in AdWords. Many proper names have much lower QS in many accounts than a couple weeks ago. In fact, my own name, in my account, going to my website, is running a QS of 3 right now and the ad isn't even showing very often due to low QS. That's one of those situations where you know something is wrong as usually this is a 9-10 (and should be).

Are you advertising for names? If so, do let us know if Google smacked your quality score on those ads or not.

I am not sure why such ads would receive a lower quality score. I don't see the logic in such a decision or maybe it is something else.

Forum discussion at WebmasterWorld.


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